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Digiday+ Member Exclusives
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Marketing Briefing: Now that iOS 14 has arrived, the uncertainties surrounding its impact become clear
While media buyers say they’ve done what they can to manage the potential impact of the iOS 14 update, on-going uncertainty has led to a feeling of 'we’ll figure it out when it comes.'
April 27, 2021 -
Digiday Research: The in-person business events comeback is going to be steady
Producers hoping for the return of in-person business events may have to wait through the summer, at least.
April 27, 2021 -
Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands
While some are cooling on the in-housing trend You & Mr. Jones has launch You & Mr. Jones Media to create “residencies” for clients.
April 26, 2021 -
Amazon U: Video Advertising Recap: Best practices for livestreaming and in-search videos
For Digiday+ members, most people think Amazon's advertising revolved predominantly around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here are the top insights.
April 26, 2021 -
Media Briefing: How a wave of independent authors is spawning more media co-ops
The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.
April 22, 2021 -
Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.
April 21, 2021 -
Future of TV Briefing: How publishers are taking a more active role in turning their articles into scripted TV shows and movies
As publishers become more adept at producing their own unscripted projects, they are becoming more involved in how their intellectual property is being adapted.
April 21, 2021 -
Beauty & Wellness Briefing: Inside Beauty Brand Ulta’s first-ever Diversity Week
The five days of programming for all of its 8,800-plus corporate, store and distribution center employees included group training "chat-ins" and distributed resources.
April 20, 2021