DTC brands are rethinking their ‘never-go-on-sale’ rule

DTC startups who have prided themselves on either never offering sales, or only offering them on Black Friday, are throwing their playbooks out the window.

‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year

TV upfront became more pliable this year, but the traditional model largely remained in place with most advertisers sticking to the traditional broadcast-year window.

‘It’s the first time they’re listening’: Apple is striking a more conciliatory tone with the ad industry

After giving publishers more time to adapt to its app privacy change, Apple has also agreed to meet with ad industry bodies to discuss concerns about the update.

‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility

Over the last six months, the movement to reshape advertising to actually be agile, nimble and flexible has no longer been an abstract idea but a necessary reality accelerated by the multiple crises.

After record sales, DTC startups are focusing on retention

Retention is an important focus for DTC startups year-round. But, with many customers buying some types products online for the first time during the pandemic, DTC startups have a unique opportunity to convince those first-time customers to stick with e-commerce.

As AT&T considers downsizing its media business, whither WarnerMedia?

AT&T was building its advertising business around the triumvirate of DirecTV-WarnerMedia-Xandr. Now it is considering removing two of those three pillars.

‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace

While the challenges facing the industry have been, and will continue to be, painful, this moment of bucking traditional advertising cycles could be a necessary shake up.

What a Walmart-Microsoft bid for TikTok could mean for e-commerce

All big-box retailers are now trying to become tech companies. That's the takeaway from the news that Walmart is teaming up with Microsoft to submit a bid to acquire TikTok.