Digiday+ Member Exclusives
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Future of TV Briefing: 5 takeaways from this year’s TV upfront marketThe Future of TV Briefing this week recaps the top trends from this year's TV advertising upfront negotiations and what they portend for the next year.
July 28, 2021 -
Marketing Briefing: Ad execs and marketers say this Olympics has ‘lost its luster’The typical global fervor for the Olympics is lacking this year, making it less of a marketing must than in years previous. More in this week's Digiday+ Marketing Briefing.
July 27, 2021 -
Digiday Research: In the race to comply with digital privacy laws, few sites are making it easy for visitors to opt out of data collectionJust a tiny fraction of websites are giving visitors a choice in how the data collected on them is used.
July 26, 2021 -
Media Buying Briefing: WTF are barter agencies?Barter agencies have always operated on the fringes of the media agency scene. What's changed for them since the pandemic?
July 26, 2021 -
Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levelsThis week's Media Briefing looks at how the pandemic and the cookie's eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic levels.
July 22, 2021 -
Future of TV Briefing: The free, ad-supported streaming TV market has come of ageThe Future of TV Briefing this week looks at how the free, ad-supported streaming TV market has entered a new era in its maturation.
July 21, 2021 -
Marketing Briefing: Marketers find value in new channels ahead of this unusual back-to-school seasonMarketers are preparing for an unusual back-to-school season as teachers contemplate what it will mean to bring students back to classrooms. More in this week's Digiday+ Marketing Briefing.
July 20, 2021 -
Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million businessJosy Amann and Taji Zaminasli built Media Matters Worldwide from nothing to a thriving San Francisco-based media agency that touts $200 million in business.
July 19, 2021