As AT&T considers downsizing its media business, whither WarnerMedia?

AT&T was building its advertising business around the triumvirate of DirecTV-WarnerMedia-Xandr. Now it is considering removing two of those three pillars.

‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace

While the challenges facing the industry have been, and will continue to be, painful, this moment of bucking traditional advertising cycles could be a necessary shake up.

What a Walmart-Microsoft bid for TikTok could mean for e-commerce

All big-box retailers are now trying to become tech companies. That's the takeaway from the news that Walmart is teaming up with Microsoft to submit a bid to acquire TikTok.

The streaming wars have escalated over turf grabs

Connected TV platforms are taking more active roles in streaming’s subscription and advertising markets, pushing media companies to defend their positions.

How the Washington Post is creating impact through socially minded branded content

The Washington Post's branded content arm, WP BrandLabs, is making sure projects are effective and empathetic.

Publishers could soon have more leverage to force Apple to relax its ‘my way or the highway’ approach

With Apple facing lawsuits and regulatory scrutiny over its App Store terms, publishers' growing gripes with the tech company may start to fall on more empathetic ears.

‘Power dynamics’: Why the return to offices is more nuanced than it seems for agencies and their employees

In recent weeks some holding company agencies have started to open their offices or announced plans to open up their offices in the coming weeks.

By being too customer-obsessed, DTC startups are failing their retail employees

Despite their affinity for shirking traditional retail practices, there's one thing that direct-to-consumer brands can't shake off entirely: the belief that the customer is always right.