Digiday+ Member Exclusives
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Digital publishers hunt for home on connected TV
Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice.
November 4, 2020 -
‘On a lot of people’s minds right now’: DTC startups are in a holding pattern until after the election
The election isn't the only thing on direct-to-consumer startup executives' minds -- after all, once the election is over, Black Friday is right around the corner. But Election Day also can't be business as usual
October 30, 2020 -
‘Marketing myopia’: Quibi’s flameout is a cautionary tale for advertisers keen to latch on to the next big thing in media
Advertisers bought into a vision — and a deal structure that offered little safety net if that vision wasn't realized.
October 30, 2020 -
‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond
When there’s an on-going global pandemic that’s crippling whole brand categories, it was hard to hear the CMOs speaking at the ANAs.
October 27, 2020 -
‘More than a moment’: SPACs give DTC startups a potential new exit strategy
There's a new most-talked about acronym in the DTC world these days: SPAC, which stands for special purpose acquisition company.
October 22, 2020 -
Digiday Research: Publishers are much less supportive of employee voting than agencies
Agency employees are more than twice as likely to get time off to vote as their publisher counterparts.
October 22, 2020 -
TV networks face loss of affiliate revenue in shift to streaming
Pay-TV affiliate fees helped pad networks’ profits, subsidizing their streaming plays. Without them, networks will need to recalibrate.
October 21, 2020 -
‘Stricter than the ad tech industry expected’: Apple clarifies its upcoming privacy changes will leave little wriggle room
A recently published FAQ section on Apple's developer site offers more clarification on how its forthcoming app privacy changes will be applied.
October 20, 2020