Digiday+ Member Exclusives
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Media Briefing: How publishers’ fourth-quarter ad sales strategies are shaping up
This week’s Media Briefing checks in with publishers to see where things stand with fourth quarter ad sales as the biggest season in the sales cycle approaches.
September 16, 2021 -
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV's measurement melee.
September 15, 2021 -
Digiday+ Research: Independent agencies have little confidence in many digital advertising channels
A majority of independent agencies are confident that just three platforms they use drive marketing success.
September 14, 2021 -
Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant
By working to reassure customers that planes or restaurants may be safe to be in, some brands are aiming to keep consumer concerns at bay.
September 14, 2021 -
Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat
Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop.
September 13, 2021 -
Media Briefing: After Google’s cookie reprieve, publishers’ identity tech adoption slows to a crawl
In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye explores how Google's third-party cookie extension has affected publishers' adoption of alternative identifiers.
September 9, 2021 -
Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube
The Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube.
September 8, 2021 -
Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients
Launched only months before the COVID-19 pandemic began, Court Avenue is expected to reach $13 million in total revenue in 2021 (including acquisitions).
September 6, 2021