‘No time to die’: Cinema advertising resurgence expected once movie theaters reopen

'Cinema has had as many lives as most cats,' said one industry observer.

‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated

As much as marketers would like to control the narrative around their brands doing so is a fallacy.

Digiday Research: Nonwhite media and marketing professionals see a much less liberal industry than their white peers

The agency and media worlds are perceived as liberal bastions. But nonwhite professionals in the space see both industries as much more conservative than their white colleagues do.

In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads.

Digiday Research: Agencies are voting for Biden, but they don’t expect his victory to boost ad spending

Media, marketing and retail professionals think a Biden presidency would be better for the economy than another Trump term.

‘Sleeping giant’: How Google stands to shake up the connected TV platform war

Google’s updated Chromecast and new Google TV interface signals the tech giant is ready to rival Amazon’s and Roku’s CTV dominance.

‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising

With the renewed focus on diversity and inclusion at agencies, there’s been a push from Black execs to debunk the lack of talent in the pipeline myth.

‘Flying blind’: How DTC CEOs are preparing for the holidays

Despite experiencing record e-commerce sales during the coronavirus, DTC CEOs are trying to prepare for how to handle some worst-case scenarios over the holidays.