‘Emotions are so heightened’: Why the election fallout hammers home the need for marketers to act responsibly

In a highly polarized environment, marketers face a fragmented media landscape and the call to encourage good behavior from platforms and publishers.

‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager

With on-going issues with Facebook's Ads Manager, some buyers are changing their behavior to manage for uncertainty.

Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online

For many direct-to-consumer brands looking to sell and ship their products through someone's website besides their own, there's still only one dominant choice for them in the U.S., and that's Amazon. But investors are trying to find -- and fund -- new types of alternatives.

Digital publishers hunt for home on connected TV

Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice.

‘On a lot of people’s minds right now’: DTC startups are in a holding pattern until after the election

The election isn't the only thing on direct-to-consumer startup executives' minds -- after all, once the election is over, Black Friday is right around the corner. But Election Day also can't be business as usual

‘Marketing myopia’: Quibi’s flameout is a cautionary tale for advertisers keen to latch on to the next big thing in media

Advertisers bought into a vision — and a deal structure that offered little safety net if that vision wasn't realized.

‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond

When there’s an on-going global pandemic that’s crippling whole brand categories, it was hard to hear the CMOs speaking at the ANAs.

‘More than a moment’: SPACs give DTC startups a potential new exit strategy

There's a new most-talked about acronym in the DTC world these days: SPAC, which stands for special purpose acquisition company.