Digiday+ Member Exclusives
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Digiday+ Research: The future of agency work is remote(ish)The share of agency professionals who said they do not want to return to full-time office work has risen by more than 40% this year.
December 3, 2021 -
Media Briefing: What publishers should watch for when meeting with blockchain vendorsIn this week's Media Briefing, media editor Kayleigh Barber explores the primary questions publishers should be asking when evaluating potential blockchain partners.
December 2, 2021 -
Future of TV Briefing: How the creator economy’s power balance has shifted since the era of multichannel networksThe Future of TV Briefing this week explores how the balance of power is shifting between individual video creators and the companies that have built businesses around them.
December 1, 2021 -
Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies loomsThe search for post-cookie solutions rumbled on at Digiday's Programmatic Marketing Summit.
December 1, 2021 -
Digiday+ Research: Vaccination requirements rare among publishers, agenciesThe industries' professionals are also far more likely than average to be vaccinated.
November 30, 2021 -
Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidaysAs more people move to shop online, the lines between Black Friday and Cyber Monday blur, making it harder for advertisers to stand out online.
November 30, 2021 -
Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the frayOne attempt to bring more rigor and order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market, and a French firm that’s in both the SSP and DSP sides of the business.
November 29, 2021 -
Future of TV Briefing: How the TV ad measurement landscape has changed since summerThe Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers.
November 24, 2021