Future of TV Briefing: The definition of a household is complicating the industry’s measurement makeover

This week's Future of TV Briefing looks at the definition of a household dilemma that complicates the industry's measurement makeover and includes a video skit to illustrate the situation.

Digiday+ Research: Where publishers see revenue growth in 2022

Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising.

Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year

With the Grammy’s recently postponed and the Golden Globes off the air, the opportunity to reach live audiences this time of year have dwindled outside the Super Bowl.

Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion

A recent change in leadership in running Mediaplus' U.S. operations signals the German-owned media agency is getting serious about ramping up here.

Media Briefing: Publishers confront leaky social platforms as commerce revenue growth slows

In this week's Media Briefing, media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms' commerce limitations.

Future of TV Briefing: How TV’s different measurement undertakings fit together

In this week's Future of TV Briefing, let's try to make sense of the different attempts to tackle TV's measurement problem.

Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation

Thanks in part to the "war for talent" that broke out last year among agencies, the Great Resignation looms large in agencies' minds going into 2022.

Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays

Agency execs say client pitches for new business are being pushed back and contingencies for some creative as well as experiential efforts are increasingly needed.