Digiday+ Member Exclusives
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Future of TV Briefing: The definition of a household is complicating the industry’s measurement makeover
This week's Future of TV Briefing looks at the definition of a household dilemma that complicates the industry's measurement makeover and includes a video skit to illustrate the situation.
January 19, 2022 -
Digiday+ Research: Where publishers see revenue growth in 2022
Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising.
January 19, 2022 -
Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year
With the Grammy’s recently postponed and the Golden Globes off the air, the opportunity to reach live audiences this time of year have dwindled outside the Super Bowl.
January 18, 2022 -
Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion
A recent change in leadership in running Mediaplus' U.S. operations signals the German-owned media agency is getting serious about ramping up here.
January 17, 2022 -
Media Briefing: Publishers confront leaky social platforms as commerce revenue growth slows
In this week's Media Briefing, media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms' commerce limitations.
January 13, 2022 -
Future of TV Briefing: How TV’s different measurement undertakings fit together
In this week's Future of TV Briefing, let's try to make sense of the different attempts to tackle TV's measurement problem.
January 12, 2022 -
Digiday+ Research: Going into 2022, agencies are still spooked about the Great Resignation
Thanks in part to the "war for talent" that broke out last year among agencies, the Great Resignation looms large in agencies' minds going into 2022.
January 11, 2022 -
Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays
Agency execs say client pitches for new business are being pushed back and contingencies for some creative as well as experiential efforts are increasingly needed.
January 11, 2022