Media Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments

Heading into the NewFronts and TV upfronts, media buyers need linear TV to get its audience estimates right this year as digital/streaming stand to gain.

Media Briefing: Gimme data control, say publishers to identity tech firms

Many publishers are protective of their precious audience data and want to make sure it will be valued fairly by identity tech firms.

Future of TV Briefing: How TV shows, movies are managing their returns to production

TV and movie productions may not fully resemble pre-COVID sets, but the finished projects should bear little semblance with the Zoom-shot shows that sprung up in the early days of the pandemic.

Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’

Rather than fearing being cut from the role and letting that impact the ability to change a brand that a CMO may have, industry observers and agency execs believe marketers need to find a way to take more control now.

Media Briefing: How publishers are earning money with NFTs

NFTs are the media industry’s latest shiny new toy, and some media companies are minting more than a few pretty pennies by experimenting with the internet collectibles.

Amazon U: Advertising Beyond Search Recap: How to leverage your brand on the e-commerce giant

The latest Amazon U event, the first of three sessions, focused on advertising beyond search and how a brand's presence on the e-commerce platform could lead to even broader success.

Future of TV Briefing: This year’s upfront is set for a streaming showdown

In this year's upfront market, TV networks will have their strongest streaming pitches yet, but platforms like Amazon, Roku and YouTube will have more inventory to offer.

Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment

Brands are aiming to create entertaining video content to help them target consumers who’ve become more difficult to reach.