Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year

This year, brands are leaning on the metaverse and NFTs to hack their way into Big Game advertising without paying the cost of a Super Bowl spot.

Media Buying Briefing: Has artificial intelligence reached ubiquity across the media agency landscape?

Within the media agency world, artificial intelligence (AI) usually manifests in the forms of machine learning and pattern detection, often the terrain of strategists and analysts.

Media Briefing: Publishers eye opportunity to close the loop with retailers

This week’s Media Briefing looks at how publishers are discussing content syndication opportunities with retailers that could help to address advertisers’ retail media pain points.

Future of TV Briefing: TV news networks are stocking their streamers with their biggest names

This week's Future of TV Briefing looks at how TV news networks like CBS News are adding programming featuring their top TV talent to their standalone streaming services.

Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts

But recent posts, like Pabst Blue Ribbon’s sexually explicit tweet that got its social media manager fired as well as brands like Ruggables, Hellman’s mayonnaise and Peacock, among others, jumping into TikTok’s West Elm Caleb trend on TikTok have some in the industry questioning were the line is when it comes to standing out or going too far on social media.

Digiday+ Research: Agency remuneration models are poised to change in 2022

Just around one third of agency respondents said that their agency's remuneration strategies would stay unchanged.

Media Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers

Many independent agencies enter 2022 extremely optimistic because they just closed the books on a banner '21. Will they be able to keep it up?

Media Briefing: Publishers grapple with an existential crisis as they prepare for post-cookie landscape

This week's Media Briefing looks at why some publishers would prefer to completely reset the online ad market amid the third-party cookie's demise rather than repeat the problems the cookie introduced.