Digiday+ Member Exclusives
-
Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans
Marketers and agency execs say that the impact is already palpable. For those struggling with supply chain issues -- brought about by the bottleneck of cargo ships -- the lack of new products to promote or stock issues is making them rethink how much they are advertising now as well as retooling Black Friday Cyber Monday plans.
October 19, 2021 -
Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets
Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami.
October 19, 2021 -
Media Buying Briefing: A look at the big topics at the Media Buying Summit this week
Media buyers, planners and clients’ efforts to adapt to a changed world will be addressed in a number of ways at Digiday’s Media Buying Summit in Miami this week.
October 18, 2021 -
Fashion marketers prepare for supply chain sustainability — and disruption
Fashion marketers are working overtime to understand what's next — including supply chain and sustainability.
October 15, 2021 -
Media Briefing: How publishers with teen audiences are making their Instagram presences more inclusive
In this week's Media Briefing, media reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don't contribute to the platform's reported negative impact on teen girls' wellbeing.
October 14, 2021 -
Future of TV Briefing: Why advertisers are finally buying into shoppable TV
The Future of TV Briefing this week looks at how shoppable TV is moving from shiny new toy to potentially becoming a staple of the TV and streaming business.
October 13, 2021 -
Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions
Nearly one third of the publishers that sell subscriptions never offer discounts.
October 12, 2021 -
Marketing Briefing: Marketers continue to move dollars to retail media as returns improve
Retail media accounts for roughly 15-25% of the media mix and total investment in retail media is generally up around 20% year-over-year for many brands.
October 12, 2021