Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up

Private equity money has been hunting for agencies, particularly in the performance marketing space to acquire or fold into other agencies in order to broaden services in demand from marketers.

Media Briefing: With the looming cookie apocalypse, ‘fully prepared’ publishers are going it alone, while others want to band together

In this week's Media Briefing, media editor Kayleigh Barber checks in on publishers' post-cookie preparations.

Future of TV Briefing: 5 questions about Netflix’s ad-supported plans

This week’s Future of TV Briefing picks out some of the big questions that TV and streaming ad buyers are puzzling over as Netflix prepares to launch an ad-supported tier.

Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover

While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech. 

Media Buying Briefing: How holding company media agencies employ clean rooms to secure higher ‘fidelity’

Clean rooms are an increasingly important step in the buy-sell process, helping to ensure compliance with privacy rules as they ostensibly bring more transparency to data.

Digiday+ Research: What top ad-supported TV platforms offer advertisers

Escalating viewership for ad-supported streaming services means not only will more eyes be on screens, but revenue is expected to increase as well. U.S. revenue for ad-supported streaming platforms will triple between 2020 and 2026 to $31 billion. To gain an edge in the streaming wars and stand out to advertisers, ad-supported platforms are offering brands options to curry favor among consumers, increase purchase intent and reach large audiences and niche segments. In this report, Digiday presents an industry-level look at special ad offerings and a user-centric analysis of ad experiences provided by the top ad-supported streaming platforms.

Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson

In this week's Media Briefing, media editor Kayleigh Barber interviews The Atlantic's Nicholas Thompson about the state of the publisher's subscription business.

Future of TV Briefing: Overheard from the Digiday Future of TV Week Town Hall

This week's Future of TV Briefing recaps what brand and agency executives had to say about the state of connected TV advertising during a virtual Town Hall session as part of Digiday's Future of TV Week this week.