Digiday+ Member Exclusives
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Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketingAs brands look to participate in moments made for marginalized communities, experts warn them to tread lightly.
May 31, 2022 -
Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketingCannabis marketers and media aim to convince a wider swath of advertisers, CPG and QSR in particular, that their consumers are worthy of being marketed to.
May 30, 2022 -
Media Briefing: What publishers’ latest earnings reports say about the state of the media businessIn this week's Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Future plc, Gannett and The New York Times.
May 26, 2022 -
Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront marketThis week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years.
May 25, 2022 -
Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral contentSocial media experts have mixed feelings on brands chasing viral moments, noting that it's a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press.
May 24, 2022 -
Media Briefing: Publishers and media unions are still haggling over office-return plans heading into the summerIn this week's Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.
May 19, 2022 -
Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housingDigiday caught up with Hiroki Asai to chat about the changes as well as Airbnb’s approach to marketing.
May 17, 2022 -
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clientsThe media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch.
May 16, 2022