Digiday+ Member Exclusives
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Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role
The Future of TV Briefing this week looks at how IGTV fits into Instagram's expanded video platform more than three years after its introduction.
September 29, 2021 -
Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company
Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first.
September 29, 2021 -
Case Study: How BDG created a blueprint for revamping its media brands
BDG has acquired multiple brands. Here's a look at how the media company created a blueprint to establish a portfolio of brands.
September 28, 2021 -
Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now
With the continued pandemic due to the variants, marketers and agency execs expect nostalgia marketing to continue as people want to harken back to simpler times.
September 28, 2021 -
Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it
As digital audio continues to grow, forecast by eMarketer to hit $5.59 billion in 2021, media buyers and planners are still trying to find ways to make effective use of it.
September 27, 2021 -
Media Briefing: What to expect from the Digiday Publishing Summit
This week's Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence.
September 23, 2021 -
Future of TV Briefing: TV news networks are stepping up streaming’s centrality
The Future of TV Briefing this week checks out the recent flurry of streaming activity among TV news networks.
September 22, 2021 -
Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses.
September 21, 2021