Media Briefing: Mid-year media check-in

As publishers cross into the halfway point of 2023, the only thing that’s clear is that the outlook for the back half is hazy.

Future of TV Briefing: How the future of TV has shaken out so far in 2023

This week’s Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry.

Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production

With more use of generative artificial intelligence in content, there has been a question arising around the quality produced and the potentially wasted ad spending associated with poor-quality inventory.

Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok

In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report about how marketers' social platform budgets stack up.

Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes

After Cannes, publishers' sales teams are in full force trying to lock down deals.

Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023

This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are — and aren’t — watching.

Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’

The focus on basics is likely a symptom of the current economy, according to agency execs and marketers, who say that when times are tough marketers are not only made to do more with less but rely on what’s proven.

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put

Hot air around generative AI dominated most conversations at the Cannes Lions festival -- along with growing frustration over the programmatic landscape