Digiday+ Research: Have social platforms’ brand-appropriateness peaked for agencies?

Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness.

Marketing Briefing: As the CMO role continues to change, some organizations turn to a ‘fractional CMO’

While the position isn’t new – one fractional CMO said he had been working with brands in that capacity for nearly eight years – it’s getting a bit more attention recently, according to those who’ve worked as fractional CMOs and say they’ve gotten more requests recently as well as industry analysts. 

Digiday+ Research deep dive: Publishers continue to rely heavily on Facebook

This Digiday+ Research deep dive looks at how publishers are using Facebook, from their content strategies to how valuable the platform is for their titles.

Media Buying Briefing: How will programmatic investment ride out the recession?

Will the recession the media industry is sliding into boost programmatic buying of media, or hinder it? Depends on who you talk to.

Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession

In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may -- or may not -- affect Black-owned publishers' advertising businesses.

Future of TV Briefing: The connected TV ad industry is still weaning itself off the IP address

This week’s Future of TV Briefing revisits the connected TV ad industry's risky reliance on the IP address as its de facto identifier.

Digiday+ Research: More agencies are relying on paid over organic social content

The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.

Marketing Briefing: Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands

TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.