Digiday+ Research: Brands’ confidence in marketing channels doesn’t line up with ad spend

A recent Digiday+ Research survey found that brands' confidence across marketing channels doesn't quite line up with the way they allocate their marketing budgets.

Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR

In this second installment of a research series on emerging technologies, Digiday+ Research looks at how marketers are -- and aren't -- using AR and VR.

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market

Over the last five years there’s been a subtle but important shift to approaching new business with greater care and scrutiny and less emphasis on speed. 

Media Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports

In this week's Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Gannett and The New York Times.

Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans

This week’s Future of TV Briefing looks at how Netflix's advertising plans are shaping up -- or not -- based on its recent conversations with ad buyers and show producers.

Digiday+ Research deep dive: YouTube investments pay off for publishers’ brands, revenues

In this final installment of Digiday+ Research's deep dive into how publishers are using social media platforms, we're covering how publishers are investing time and money on YouTube -- and how that's translating to their revenues and brands.

Marketing Briefing: Ad buyers say TikTok’s growth has led to issues with ad reps

While ad buyers said TikTok reps are generally pretty responsive and easy to work with, they will often get conflicting information, making it difficult to answer questions accurately for clients and execute for campaigns.

Media Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis

The Great Resignation is leaving talent shortages across many industries, but media is perhaps seeing the sharp end of this – especially at agencies.