Digiday+ Member Exclusives
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Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now
With the continued pandemic due to the variants, marketers and agency execs expect nostalgia marketing to continue as people want to harken back to simpler times.
September 28, 2021 -
Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it
As digital audio continues to grow, forecast by eMarketer to hit $5.59 billion in 2021, media buyers and planners are still trying to find ways to make effective use of it.
September 27, 2021 -
Media Briefing: What to expect from the Digiday Publishing Summit
This week's Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence.
September 23, 2021 -
Future of TV Briefing: TV news networks are stepping up streaming’s centrality
The Future of TV Briefing this week checks out the recent flurry of streaming activity among TV news networks.
September 22, 2021 -
Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses.
September 21, 2021 -
Media Buying Briefing: ‘Accountability is just going to spread’: Agencies agree carbon-neutral goals are a must
Independent agencies believe their environmental efforts can have a bigger impact than the giants, citing their effect on small businesses that make up 44 percent of the U.S. economy.
September 20, 2021 -
Media Briefing: How publishers’ fourth-quarter ad sales strategies are shaping up
This week’s Media Briefing checks in with publishers to see where things stand with fourth quarter ad sales as the biggest season in the sales cycle approaches.
September 16, 2021 -
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV's measurement melee.
September 15, 2021