Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues

Marketers are also increasing the investment in influencers and creators for this holiday season, according to influencer marketing and agency execs.

Digiday+ Research: Publishers need to diversify their affiliate commerce businesses

Among publishers with affiliate commerce businesses, close to a third of them are skipping one of the most common paths to monetization.

Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit

Feedback from those who do the hard work at media agencies revealed a lot of issues boiling under the surface of their day-to-day jobs, from DE&I shortfalls to massive confusion in the CTV space.

Media Briefing: How sportsbooks are placing bigger bets on sports media outlets

In this week's Media Briefing, media editor Kayleigh Barber looks at how sports betting companies are pushing more money to publishers.

Future of TV Briefing: A Q&A with Snap’s original content chief Vanessa Guthrie

The Future of TV Briefing this week features a conversation with Snap's recently appointed head of original content Vanessa Guthrie about the platform's original programming strategy as it rolls out a new slate of shows and eyes more international expansion.

Case Study: How Dentsu is pushing advertisers to embrace brand integrity

After 2020, brands got serious about brand safety, taking steps to ensure media placements weren't appearing alongside harmful content. At Digiday's Media Buying Summit, Dentsu's Brand Safety team talks about what it'll take to create industry wide media buying standards.

Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions

As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Digiday+ research.

Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans

Marketers and agency execs say that the impact is already palpable. For those struggling with supply chain issues -- brought about by the bottleneck of cargo ships -- the lack of new products to promote or stock issues is making them rethink how much they are advertising now as well as retooling Black Friday Cyber Monday plans.