Digiday+ Member Exclusives
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Case Study: How SuperAwesome helped brands and developers engage young audiences safely in 2021
With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly.
December 21, 2021 -
Digiday+ Research: Many publishers can’t reach most of their audience with alternate identifiers
Most publishers agree that alternate identifiers will play a crucial role in their businesses after the deprecation of third-party cookies.
December 20, 2021 -
Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth
Kasha Cacy's holding company experience taught her that when you become too big and unwieldy, you lose the ability to be nimble and responsive.
December 20, 2021 -
Media Briefing: How publishers plan to step up their podcast strategies in 2022
In this week's Media Briefing, media reporter Sara Guaglione looks at how publishers are planning to scale up their podcast businesses in 2022.
December 16, 2021 -
Future of TV Briefing: In 2021, TV, streaming and video productions returned to business as usual and became unusually busy
The Future of TV Briefing this week looks at how TV and digital video producers have settled into a new normal in 2021.
December 15, 2021 -
Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022
To get a sense of what's to come and what marketers are thinking about for the last gasp of 2021, Digiday asked agency execs and marketers to detail what they believe the marketing hot topics like the metaverse, privacy, CTV, return of travel and more, will be in the coming weeks.
December 14, 2021 -
Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next
After ten months of executing their gameplans, publishers' confidence in their ability to target and measure ads has not improved.
December 14, 2021 -
Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’
Tech innovations like transcription enables refined inclusion and exclusion lists in buying podcasting, whose growth is expected to hit $2 billion by 2023.
December 13, 2021