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Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
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Special Projects
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1962
Results for ‘global creative’
Marketing
Intel’s Yogiraj Graham: Brands should own the creative process
July 19, 2018
The Creator Economy
‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing
June 21, 2019
Member Exclusive
Pitch deck: TikTok is testing cost-per-click ad pricing
November 5, 2019
Media
Deep Dive: How publishers must adapt to the new normal
July 6, 2020
Media
With a new leader, GroupM embarks on a turnaround plan
October 7, 2019
Member Exclusive
Video Briefing: Facebook Watch budgets have shifted as priorities change
November 7, 2018
Member Exclusive
Producers pitch clip shows in anticipation of TV, streaming programming gap
April 8, 2020
Future of TV
Vice sees success with its year-old cross-platform video ad sales push
September 2, 2019
Agency Culture
‘The climate has changed’: Agencies are finding more young employees report burnout
July 15, 2019
Marketing
‘A variety of different compensation models’: Incoming GroupM CEO Christian Juhl on the future of media agencies
August 12, 2019
Marketing on Platforms
‘We have seen a dramatic increase’: Twitter is spending 50% more on billboards this year
September 18, 2019
Agency Culture
Accenture’s Amy Fuller: ‘Talent branding is the least developed of the marketing disciplines’
August 9, 2019
Marketing
To drive people into stores, Godiva is spending more money on online video
September 16, 2019
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