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Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
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1962
Results for ‘global creative’
Member Exclusive
For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience
July 21, 2020
Publishing in the Platform Era
Hunting for ad growth, publishers target corporate social responsibility budgets
February 7, 2020
Media
‘We’re figuring it out day by day’: Media faces extreme uncertainty in the wake of ad pullbacks
March 20, 2020
Business of TV
Deep Dive: How the coronavirus crisis accelerated the already cresting CTV sea change
December 21, 2020
The Creator Economy
Production problems are leading marketers to try crowdsourcing marketing again
April 17, 2020
Marketing
Facing a fundraising squeeze, charities turn to TV ads
May 22, 2020
Marketing
After the shock, ad industry grimly prepares for a prolonged downturn
March 16, 2020
Future of Work
First impressions: 4 Gen Zers report on their plunge into the workforce
January 10, 2020
Member Exclusive
‘The system is very broken’: Coronavirus keyword blocking is symptomatic of a larger media malaise
April 28, 2020
Sponsored
Olympics marketers find that certain emotional responses drive better ad outcomes
February 18, 2020
Marketing
Thanks to mass events postponements, media events stack up in the fall
March 13, 2020
Marketing on Platforms
Spotify taps Viacom for content marketing globally
November 7, 2019
Member Exclusive
‘Let them try it’: Agency execs see the in-house marketing trend fading
December 12, 2019
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