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2373 Results for ‘global creative’

Member Exclusive

Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha

January 16, 2023
Gaming & Esports

‘A whole new universe’: How Fortnite fits into Dragon Ball Z’s extended renaissance

September 2, 2022
Member Exclusive

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement

November 7, 2022
Member Exclusive

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

March 13, 2023
Brands in Culture

Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z

February 7, 2023
Future of Work

‘Bring on the nasal swabs’: With uptick in vaccinations, marketers hit the road

June 8, 2021
Navigating Economic Instability

How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn

January 10, 2023
Beyond Ads

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim

May 12, 2023
Marketing on Platforms

Booking.com looks to stand out with Smiley brand as consumers return to travel

July 29, 2022
Content & Commerce

Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division

January 31, 2023
The Commerce Media Era

Despite agencies’ investments in data tech, advertiser expectations still fall short

May 5, 2023
Business of TV

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

May 3, 2023
Brands in Culture

Digiday DealBook: Twitter acquisition gets messy, Google involved in another anti-trust investigation, and more

July 18, 2022

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