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DIGIDAY+ MEMBER EXCLUSIVES
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.
Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.
Marketing
Blended teams: From stopgap to strategic advantage
Blended team members aren’t cheap labor — they’re precision specialists delivering high-impact results.
The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
The influencer marketing platform tracked the top brands according to VIT, Traackr’s proprietary metric for visibility, impact and trust.
The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
What it means for GDPR, ad tech and the online media industry as a whole.
Future of TV
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Media Buying
Kroger launches AI-generated email digest for suppliers
Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.
Target to launch new shopping app within ChatGPT
In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday.
Media agencies use AI search insights to predict what audiences want
Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.
Annual research reports
Podcasts
Research
Anthony Stephan talks about the new tool that’s part of the company’s $1.4 billion investment in professional development.
Anthony Stephan talks about the new tool that’s part of the company’s $1.4 billion investment in professional development.
Facing increased competition in the retail sphere, department store stalwarts Macy’s and Nordstrom are doubling down on their beauty footprint with an increased emphasis on services and expanded brand offerings.
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Member ExclusiveWellness Briefing: What's driving vitamin sticker sales?
Facing increased competition in the retail sphere, department store stalwarts Macy’s and Nordstrom are doubling down on their beauty footprint with an increased emphasis on services and expanded brand offerings.
Dozens of brands like Tower 28 and JVN Hair have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good. The fake apology is the latest social media trend that brands are glomming onto.
Dozens of brands like Tower 28 and JVN Hair have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good. The fake apology is the latest social media trend that brands are glomming onto.