Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Netflix’s ads boss on the next phase, and how Amazon accelerates it
As Netflix marks three years of its ad business, the platform now expects to be a core part of every major media plan.
Media
Ranking is out, visibility is in as publishers chip away at AI search optimization
In the AI era, measuring pageviews isn’t enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
How Forbes is using ChatGPT referral data to create audience cohorts
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
Marketing
How AI is reinventing the holiday gift guide
Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.
Independent agencies face new frontier as agency-in-a-box tools democratize creativity
AI-powered ‘agency-in-a-box’ tools are redefining the creative landscape, forcing independent agencies to innovate or be outpaced by automation.
Target layoffs hit almost all corners of the business, from merchants to engineers
The move is expected to have a noticeable impact on the workloads and sentiment of those who remain with the company.
Future of TV
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
Media Buying
Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.
Advertisers react to holiday creep by pushing TV spend earlier
Brands are stretching holiday ad spend over longer periods in response to shifting consumer habits.
Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
It’s no secret Dentsu’s holdings outside of the Japanese market have been an ill fit since the holdco bought Aegis in 2013. But it’s worth understanding why.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
inDrive launches ‘Positions of Purpose’ to recruit leaders focused on social justice.
-
TechnologyWill AI replace HR?
inDrive launches ‘Positions of Purpose’ to recruit leaders focused on social justice.
College athletes, through their name, image and likeness (NIL), are increasingly showing up in the marketing campaigns of major apparel brands like American Eagle and Hollister. These athletes serve simultaneously as cultural icons and as conduits to a valuable younger audience who can relate to brand ambassadors who are still students themselves.
College athletes, through their name, image and likeness (NIL), are increasingly showing up in the marketing campaigns of major apparel brands like American Eagle and Hollister. These athletes serve simultaneously as cultural icons and as conduits to a valuable younger audience who can relate to brand ambassadors who are still students themselves.
With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype.
With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype.