Search Results for "spoofing"

• 

  The Programmatic Marketer

  True to its word, P&G has slashed the number of sites it advertises on

  by Ross Benes
• 

  The Programmatic Marketer

  The global state of ad fraud in 4 charts

  by Jessica Davies
• 

  Advertising Week 2017

  Best of the week: Takeaways from Advertising Week and the Financial Times’ fraud discovery

  by JuJu Kim
• 

  Publishing in the Platform Era

  Disney is using brand-safety concerns to push its family-friendly media

  by Seb Joseph
• 

  Transparency

  UK publishers also lag in adopting ads.txt

  by Jessica Davies
• 

  Sponsored

  Combating fraud and poor quality must be on the front burner at Advertising Week

  Sponsored by OpenX
• 

  The Programmatic Marketer

  How SSPs use deceptive price floors to squeeze ad buyers

  by Ross Benes
• 

  The Programmatic Publisher

  Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers

  by Ross Benes
• 

  The Programmatic Publisher

  An open letter to publishers on ads.txt: Adopt or be blocked

  by Liane Nadeau
• 

  The Programmatic Marketer

  How big sporting events become magnets for ad fraud

  by Ross Benes
• 

  The Programmatic Marketer

  Best of the week: Brands add mainstream news outlets to their blacklists

  by JuJu Kim
• 

  The Programmatic Marketer

  Brands are now blacklisting mainstream news sites, including Fox News

  by Yuyu Chen
• 

  The Programmatic Marketer

  Why video ad fraud remains a persistent problem for ad buyers

  by Ross Benes