for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Media
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
Creator scandals have turned morality clauses into brands’ go-to exit strategy
The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.
Marketing
Creator content has become critical for retail media networks
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Future of TV
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Media Buying
With the World Cup around the corner, media buyers expect streaming prices to soar
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.
Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
Annual research reports
Podcasts
Research
At its Capital Markets Day, Kering detailed how its L’Oréal partnership will scale its beauty business, signaling a broader change in how luxury groups approach growth and infrastructure.
At its Capital Markets Day, Kering detailed how its L’Oréal partnership will scale its beauty business, signaling a broader change in how luxury groups approach growth and infrastructure.
OpenAI’s ads manager — which is still in testing — bears a passing resemblance to Google’s own, according to a video of the dashboard that Digiday reviewed. Whether the functionality follows is another matter.
OpenAI’s ads manager — which is still in testing — bears a passing resemblance to Google’s own, according to a video of the dashboard that Digiday reviewed. Whether the functionality follows is another matter.