Join us Sept. 14-16 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
Why Google’s ad business escaped a breakup
The reasoning behind the latest decision to spare Google a breakup
OpenAI's ads program matures
Media
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?
Media Briefing: The post-traffic era of the open web is taking shape
The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.
USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.
Marketing
Target’s new beauty selection has almost no Black-owned brands
Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.
Future of TV
Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?
This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.
Media Buying
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
The former CMO of GE has seen agencies of all stripes and sizes come and go. If they’re not putting the client first, they’re not doing job one.
Dentsu expands and consolidates its commerce and retail media offering under new leadership
One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How one app is putting performance at the center of its CTV strategy
CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. Partner insights from Nexxen.
A few months ago, as economic tensions between the U.S. and Canada were heating up, many fashion brands were feeling cautiously confident that they’d be able to manage whatever targeted tariffs or new trade regulations came up. Then came the blow-up.
A few months ago, as economic tensions between the U.S. and Canada were heating up, many fashion brands were feeling cautiously confident that they’d be able to manage whatever targeted tariffs or new trade regulations came up. Then came the blow-up.
Hangover-prevention products can now be found in places like big-box stores and fine-dining restaurants as more businesses look to cater to young drinkers who also care about wellness.
Hangover-prevention products can now be found in places like big-box stores and fine-dining restaurants as more businesses look to cater to young drinkers who also care about wellness.