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DIGIDAY+ MEMBER EXCLUSIVES
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
OpenAI's ads program matures
Media
Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
WTF is SPUR’s publisher-run Content Telemetry Framework?
SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.
How streaming creators built a new broadcast blueprint at the World Cup
Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues
Marketing
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.
Future of TV
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
Media Buying
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Mediapalooza is coming. This time it might actually mean something.
Advertisers look for advantage in Sky’s ITV deal
The $2.13 proposed billion acquisition of ITV would redraw the UK’s advertising map. Advertisers are still waiting to hear what’s in it for them.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Healthcare marketing enters a mixed-identity world
Healthcare marketing is moving into a more complex environment where identity-based targeting is not always available. Partner insights from Experian.
Glossy sat down with Oura chief marketing officer Doug Sweeny on the eve of the FIFA World Cup finale weekend to unpack the company’s biggest marketing bet yet. Oura rolled out several campaigns and partnerships over the past few months tied to the tournament, including the announcement of England co-captains Harry Kane and Declan Rice as ambassadors, partnership with U.S. Soccer to become the official wearable of Team USA, and much more. Now, the company will parlay these “over-performing” campaigns into its 2027 marketing roadmap.
Glossy sat down with Oura chief marketing officer Doug Sweeny on the eve of the FIFA World Cup finale weekend to unpack the company’s biggest marketing bet yet. Oura rolled out several campaigns and partnerships over the past few months tied to the tournament, including the announcement of England co-captains Harry Kane and Declan Rice as ambassadors, partnership with U.S. Soccer to become the official wearable of Team USA, and much more. Now, the company will parlay these “over-performing” campaigns into its 2027 marketing roadmap.
Brands like P.F. Candle Co. and Sorbara’s are lending their physical spaces to other brands for guest pop-ups. The strategy helps lift foot traffic and offset real estate costs.
Brands like P.F. Candle Co. and Sorbara’s are lending their physical spaces to other brands for guest pop-ups. The strategy helps lift foot traffic and offset real estate costs.