for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.
Media
Ozone’s platform tries to simulate how publisher content appears in AI answers
Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.
CNN builds in-house agent infrastructure as it prepares for AI-driven media trading
In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.
Marketing
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.
Aldi hires Instacart to power its U.S. website instead of developing it in-house
Aldi U.S. launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
Future of TV
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Media Buying
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Part of Stagwell’s Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Annual research reports
Podcasts
Research
Last year, I.AM.GIA founder Alana Pallister sold her house to fund the purchase of 300,000 units of stretchy tracksuits. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns. Now, I.AM.GIA is aiming for a Coachella takeover.
Last year, I.AM.GIA founder Alana Pallister sold her house to fund the purchase of 300,000 units of stretchy tracksuits. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns. Now, I.AM.GIA is aiming for a Coachella takeover.
Brands are chasing Coachella audiences beyond festival gates with roadside pop-ups and festival-themed collabs.
Brands are chasing Coachella audiences beyond festival gates with roadside pop-ups and festival-themed collabs.