Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
DIGIDAY+ MEMBER EXCLUSIVES
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.
Media
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.
Marketing
Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout
Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.
Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’
Ulta Beauty will soon launch on TikTok Shop.
Future of TV
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
Media Buying
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
After WPP reckoning: The case for and against principal media
Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model.
Annual research reports
Podcasts
Research
The collection was primarily aimed at Gen Z, but Target knew it would see “multi-generational” love. Overall, the collection outperformed forecast expectations across every category, Target shared.
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Member ExclusiveLuxury Briefing: Zara bets on Galliano to up its pricing power
The collection was primarily aimed at Gen Z, but Target knew it would see “multi-generational” love. Overall, the collection outperformed forecast expectations across every category, Target shared.
Cruise ships and duty-free shops are seeing an uptick in purchases, especially in high-end and vintage categories.
Cruise ships and duty-free shops are seeing an uptick in purchases, especially in high-end and vintage categories.