Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
DIGIDAY+ MEMBER EXCLUSIVES
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
OpenAI's ads program matures
Media
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
Marketing
OpenAI’s next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
As Google’s ad tech case nears its end, the antitrust fight moves to AI
Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
Future of TV
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.
Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?
This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.
Media Buying
‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis
Speaking at the Goldman Sachs’ Communacopia and Technology Conference earlier today, Phil Angelastro gave a sobering take on PepsiCo’s decision to walk away after more than 25 years.
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Live session: How the New York Post, Sports Illustrated and Tastemade use first-party data to build sustainable revenue
Traditional media brands are expanding beyond their core audiences to build revenue across new channels — but fragmented audiences, declining CPMs and platform constraints make those efforts complex. Publishers who leverage first-party data are deepening audience understanding and extending that reach across channels, unlocking additional revenue opportunities. On Tuesday, Sept. 22 at 1 p.m. ET, […]
Taking a cue from fashion and beauty marketing, makers of fans and other cooling devices are looking to collaborations, stylish colorways and influencer marketing to make cooling devices like fans into not merely a functional tool but a desirable accessory.
Taking a cue from fashion and beauty marketing, makers of fans and other cooling devices are looking to collaborations, stylish colorways and influencer marketing to make cooling devices like fans into not merely a functional tool but a desirable accessory.
After years as a predominantly direct-to-consumer brand, Unilever-owned The Laundress is entering Target stores with a fresh take on laundry care. Here’s why The Laundress is finally launching into brick-and-mortar for the first time.
After years as a predominantly direct-to-consumer brand, Unilever-owned The Laundress is entering Target stores with a fresh take on laundry care. Here’s why The Laundress is finally launching into brick-and-mortar for the first time.