for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.
Media
Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic
Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.
Marketing
Creator content has become critical for retail media networks
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Future of TV
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Media Buying
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer’s market.
With the World Cup around the corner, media buyers expect streaming prices to soar
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.
Annual research reports
Podcasts
Research
Unlike “Barbie,” “Wicked” and “Wicked: For Good” before it, “The Devil Wears Prada 2” has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the “DWP2” opportunity.
Unlike “Barbie,” “Wicked” and “Wicked: For Good” before it, “The Devil Wears Prada 2” has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the “DWP2” opportunity.
For its latest campaign, Boston-based baseball cap brand ’47 taped five different “vignettes” to show how people from artists to fishermen are wearing their hats abroad.
For its latest campaign, Boston-based baseball cap brand ’47 taped five different “vignettes” to show how people from artists to fishermen are wearing their hats abroad.