DIGIDAY+ MEMBER EXCLUSIVES
Electronic Arts has built its own ad server in a renewed push for ad dollars
Electronic Arts has a plan to offset rising game costs: it’s called advertising.
OpenAI's ads program matures
Media
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.
Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.
Future of TV
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
Media Buying
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
Mile Marker acquires Lift to enhance its creative and digital performance chops
The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.
How automation and AI is reshaping the traditional upfront marketplace
As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.
Annual research reports
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Amid falling traffic, publishers are investing in engagement, registration and citations
Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%. When Google surfaces an AI-generated answer at […]
Together, Aritzia’s recent store openings in new U.S. markets, including Birmingham, Fort Worth, New Orleans and St. Louis, have had a desired effect for the brand. According to Aritzia’s chief digital officer, Margot Johnson, opening a boutique in a new market like St. Louis produces a “strong and sustained lift” in digital sales in that region, in the high double digits.
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Member ExclusiveLuxury Briefing: Mytheresa is using AI to find future VIPs
Together, Aritzia’s recent store openings in new U.S. markets, including Birmingham, Fort Worth, New Orleans and St. Louis, have had a desired effect for the brand. According to Aritzia’s chief digital officer, Margot Johnson, opening a boutique in a new market like St. Louis produces a “strong and sustained lift” in digital sales in that region, in the high double digits.
Brands are raising free shipping thresholds, adding new delivery fees and testing paid shipping options as higher fuel costs push up the price of moving goods across supply chains.
Brands are raising free shipping thresholds, adding new delivery fees and testing paid shipping options as higher fuel costs push up the price of moving goods across supply chains.