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DIGIDAY+ MEMBER EXCLUSIVES
The fight over principal media has moved on but advertisers are still catching up
What advertisers are only now learning about where their money goes.
Media
WTF is a creator capital market?
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?
Media Briefing: Publishers explore selling AI visibility know-how to brands
Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.
Marketing
In Graphic Detail: The state of the marketing agency sector
Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.
Future of Marketing Briefing: The mental gymnastics of principal media
Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.
TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges
TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.
Future of TV
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Media Buying
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group
How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
Ad Context Protocol and IAB Tech Lab’s Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?
Annual research reports
Podcasts
Research
This week, I checked in on how beauty founders and execs are responding to the whiplash of the Supreme Court’s ruling on Trump’s tariffs. Additionally, Brazil may be getting more K-beauty, and Saks secures a round of bankruptcy funding.
This week, I checked in on how beauty founders and execs are responding to the whiplash of the Supreme Court’s ruling on Trump’s tariffs. Additionally, Brazil may be getting more K-beauty, and Saks secures a round of bankruptcy funding.
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.