DIGIDAY+ MEMBER EXCLUSIVES
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
The goal with Dhar Mann as AWNY’s chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.
OpenAI's ads program matures
Media
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?
Marketing
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
Digiday’s guide to what’s in and out for Advertising Week NY 2026
Here are the trends as we see them for AWNY 2026.
Future of TV
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
Media Buying
Amazon wants to own the long game in ad measurement
Amazon says its ads sell more than they get credit for. Agencies want proof.
As AI slop spreads, Pixability offers a way to root it out on YouTube
All social media platforms these days bristle with exponentially increasing amounts of AI slop. What if there’s a new way to root it out?
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions
Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Live session: How CTV has grown into a performance marketing engine
Many marketers still look to CTV for reach, not performance. But as attribution improves and cross-device tracking matures, CTV is evolving from an awareness-only screen into a powerful full-funnel marketing engine that drives measurable performance. On Wednesday, Oct. 14 at 10 a.m. ET, join Neha Saxena, vice president of marketing at Affinity Global, Jeremy Straight, […]
Swedish Stockings is opening its first U.S. pop-up in New York and bringing back its sold-out Roxana Tiger Tights as statement hosiery returns to the runway.
Swedish Stockings is opening its first U.S. pop-up in New York and bringing back its sold-out Roxana Tiger Tights as statement hosiery returns to the runway.
Shapermint is on track to hit $10 million in TikTok Shop sales this year thanks to its creator network, which skews older than the typical TikTok Shop influencer. Notably, 60% of the brand’s top-performing affiliate creators are over the age of 35.
Shapermint is on track to hit $10 million in TikTok Shop sales this year thanks to its creator network, which skews older than the typical TikTok Shop influencer. Notably, 60% of the brand’s top-performing affiliate creators are over the age of 35.