D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Google’s AI opt-out leaves publishers with a choice they can’t safely use

The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.

YouTube’s AI remix push exposes a looming reckoning for the creator economy 

YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules

OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.

Walmart executives see the promise of AI, but also the costs

Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story

As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow.

Media Buying Briefing: The upfront has started to move, as sports leads the way again

The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.

‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

ChatGPT ad delivery struggles are testing advertiser patience

Inside the great digital media reckoning

Can retail media networks survive the shift to agentic commerce?

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

How mobile’s measurement playbook is solving the web’s fragmentation problem

Ran Avrahamy, Chief Marketing Officer, AppsFlyer Web marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into observable traffic. And the signals that once made the web feel legible — referral paths, session data, conversion events […]