DIGIDAY+ MEMBER EXCLUSIVES
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Marketers were just getting used to how to show up organically in the platform. Now they have to figure out the next phase: paid.
Media
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.
Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric
Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.
After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
Content creators and brand marketing specialists on how 2026 will be the year creator authenticity becomes even more crucial in the face of rampant AI-generated “slop” flooding social media platforms.
Marketing
Beverage brands update Dry January marketing based on changing consumer habits
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
The comeback story X wants told, and the ad business it actually has.
Mythbuster: What AI is not about to do in advertising
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do — and what they will not be trusted to touch.
Future of TV
Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.
Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Media Buying
The EC further pushes to rein-in Google’s ad tech monopoly
The preliminary findings order billions in damage payments and reserve the right to force a sell-off, echoing regulators across the globe.
Will technology enable independent agencies to match the holdcos? They think so
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
Ad Tech Briefing: Ad tech’s agentic gambit at CES
Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”
Annual research reports
Podcasts
Research
Even as TikTok Shop creators post record sales, lower fees, AI-driven content and brand demand for multiple voices are intensifying competition across the creator economy.
Even as TikTok Shop creators post record sales, lower fees, AI-driven content and brand demand for multiple voices are intensifying competition across the creator economy.
As brands plan for 2026, they are determined to not have their growth initiatives upended by another year of macroeconomic uncertainty.
As brands plan for 2026, they are determined to not have their growth initiatives upended by another year of macroeconomic uncertainty.