for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Media
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
Creator scandals have turned morality clauses into brands’ go-to exit strategy
The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.
Marketing
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
Future of TV
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Media Buying
With the World Cup around the corner, media buyers expect streaming prices to soar
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.
Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
Annual research reports
Podcasts
Research
Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. The brand’s $22 peel-off lip stain went viral on TikTok for its metallic blue formula and social media-friendly reveal, and has since sold more than 6 million units. But what happened next is the rare part: The brand successfully launched into several more categories, including eye and complexion; took on $50 million in funding led by Insight Partners; and launched into traditional retail with Sephora. Malinsky joined the Glossy Beauty Podcast to share just how he did it.
Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. The brand’s $22 peel-off lip stain went viral on TikTok for its metallic blue formula and social media-friendly reveal, and has since sold more than 6 million units. But what happened next is the rare part: The brand successfully launched into several more categories, including eye and complexion; took on $50 million in funding led by Insight Partners; and launched into traditional retail with Sephora. Malinsky joined the Glossy Beauty Podcast to share just how he did it.
OpenAI’s ads manager — which is still in testing — bears a passing resemblance to Google’s own, according to a video of the dashboard that Digiday reviewed. Whether the functionality follows is another matter.
OpenAI’s ads manager — which is still in testing — bears a passing resemblance to Google’s own, according to a video of the dashboard that Digiday reviewed. Whether the functionality follows is another matter.