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Media

Google divestiture is dead — and publishers are fine with that

Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.

Marketers say usage rights are driving up the price to work with creators

Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.

Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition

Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.

Marketing

Future of Marketing: Brands want creators who can win over humans and machines at once

Why creator briefs are starting to look like a map of AI search queries.

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.

Future of TV

Future of TV Briefing: How strong are the fundamentals of the creator economy, really?

This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.

Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

Media Buying

Media agencies build audit tools to prevent AI agents from overcharging

Agencies experimenting with agentic buying methods have run into a new problem – estimating the true cost of their agentic systems.

Why Google’s ad business escaped a breakup

The reasoning behind the latest decision to spare Google a breakup

5 questions facing advertisers, publishers and creators heading into fall

In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final stretch of 2026.


Upfronts

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Live session: How the New York Post, Sports Illustrated and Tastemade use first-party data to build sustainable revenue

Traditional media brands are expanding beyond their core audiences to build revenue across new channels — but fragmented audiences, declining CPMs and platform constraints make those efforts complex. Publishers who leverage first-party data are deepening audience understanding and extending that reach across channels, unlocking additional revenue opportunities. On Tuesday, Sept. 22 at 1 p.m. ET, […]

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Beauty
Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty Podcast, van Praag sits down with host Lexy Lebsack to discuss Milani’s growth engine, including the tactics and retail partnerships she’s betting on to reach $500 million in annual sales in the next three years.

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Beauty
Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty Podcast, van Praag sits down with host Lexy Lebsack to discuss Milani’s growth engine, including the tactics and retail partnerships she’s betting on to reach $500 million in annual sales in the next three years.

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Operations
Aerie soars in back-to-school sales, while American Eagle works to ‘balance’ denim

As the back-to-school season dies down, Aerie is continuing its hot streak. Meanwhile, American Eagle is still dealing with sales slumps as it works to reposition its denim business.