DIGIDAY+ MEMBER EXCLUSIVES
L’Oréal accelerates generative AI content engine with fresh OpenAI deal
L’Oréal’s CMO Asmita Dubey is tasked with keeping the beauty giant competitive in the age of zero-click search and rapid AI creative production.
OpenAI's ads program matures
Media
Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents
Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
Marketing
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
OpenAI moves to automate ad creative
OpenAI wants to automate the last thing advertisers still do themselves.
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
What happens on the Croisette apparently happens to everyone.
Future of TV
Fox strikes revenue-doubling Roku deal
The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
Media Buying
WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.
Taboola expands DeeperDive into an ad network for AI apps and agents
The company sees a larger opportunity in powering advertising across conversational experiences.
Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
Plus, the five key questions marketers have to ask about AI platform pitches.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
ACR data is invaluable, but only if it lives within DSPs
Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising doesn’t have a data problem; it has an execution problem. The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at […]
After trailing by 16 points early in the final game of the finals, the Knicks mounted yet another impressive comeback in the closing minutes of Game 5, as team captain Jalen Brunson scored 13 consecutive fourth-quarter points to seal the franchise’s win. Immediately, the streets of New York City erupted — and so did the retail opportunity.
After trailing by 16 points early in the final game of the finals, the Knicks mounted yet another impressive comeback in the closing minutes of Game 5, as team captain Jalen Brunson scored 13 consecutive fourth-quarter points to seal the franchise’s win. Immediately, the streets of New York City erupted — and so did the retail opportunity.
World Cup tourists are going viral for their posts about visiting Walmart for the first time, or trying food from Buc-ee’s. Brands are starting to catch on, but it’s too early to tell whether this will result in a spike in sales.
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Member ExclusiveBrands Briefing: Anthropologie's tabletop games play
World Cup tourists are going viral for their posts about visiting Walmart for the first time, or trying food from Buc-ee’s. Brands are starting to catch on, but it’s too early to tell whether this will result in a spike in sales.