Ad Tech Briefing: Accountability in adland’s agentic era?

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.

How Ace Hardware built its employee AI assistant

Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

Future of TV Briefing: The upfront glossary, 2026 edition

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Pinterest debuts audience extension offering on CTV

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.

The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.

‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan

Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico.

Omnicom quietly moves Flywheel into the media group

Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

WTF are brand health metrics?

How Netflix is rewriting the streaming ad playbook

Why OpenAI is ‘running at lightning speed’ to build an ad business

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Digiday+ Research: Retailers take a more complex approach to loyalty

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

As upfront negotiations near, buyers chart path through complex sports market

The DOJ’s NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

As AI becomes standard for scaling marketing, leaders are finding ways to adapt

As content demands scale across channels and markets, many marketing teams are hitting operational limits. To close the gap, more organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack. According to a new […]