Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline

Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend

Media Briefing: The post-traffic era of the open web is taking shape

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

USA Today Co. is reformatting content to attract more AI licensing deals

USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.

Walmart finally starts supporting Apple Pay and Google Pay

Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations

X creates a new revenue model for creators — but will it actually win them over?

X’s new “original content rewards program” seeks creators who publish high-quality content on the platform. Will it bring in more creators?

Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.

In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers

Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.

WTF are fandoms, and why are marketers chasing them?

Marketers want more than customers. They’re chasing fandom to turn audiences into communities.

Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.

Dentsu expands and consolidates its commerce and retail media offering under new leadership

One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates

Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem

As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.

Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?

WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

The case for and against turning off Google crawlers

Marketers embrace AI across workflows, but questions over guardrails and job impacts remain

Why agentic media buying is becoming a client-by-client configuration job

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Unpacked: How brands and retailers like Ulta Beauty are building data-driven loyalty programs

Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.