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DIGIDAY+ MEMBER EXCLUSIVES
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Media
Why publishers are building their own creator networks
Publishers are forming creator networks to regain control, combat traffic declines, and reach audiences shifting toward influencers.
The accidental guardian: How Cloudflare’s Matthew Prince became publishing’s unexpected defender
Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI firms crawl publisher sites.
A timeline of the major deals between publishers and AI tech companies in 2025
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
Marketing
Crisis, culture and costs: The new reality of the modern CMO
Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.
Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
Digiday’s annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.
‘The year where the dust settles’: Digiday editors share 2026 predictions
Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.
Future of TV
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Media Buying
Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.
At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
The partnership connects Walmart customer purchase data with Meta’s raft of influencers (via Instagram) to empower Creo to to help brands identify potential creator partners.
Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation
Platforms including Amazon and Reddit use the Las Vegas-hosted event to muscle in on advertising budgets traditionally controlled by ad tech vendors.
Annual research reports
Podcasts
Research
Modern Retail’s editorial team surveyed a half-dozen retail leaders, ranging from vice presidents at big corporations like Target and Lowe’s to founders of digitally native startups, to talk about how they plan to incorporate AI into their businesses in 2026.
Modern Retail’s editorial team surveyed a half-dozen retail leaders, ranging from vice presidents at big corporations like Target and Lowe’s to founders of digitally native startups, to talk about how they plan to incorporate AI into their businesses in 2026.