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Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.
OpenAI's ads program matures
Media
WTF is SPUR’s publisher-run Content Telemetry Framework?
SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.
How streaming creators built a new broadcast blueprint at the World Cup
Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues
Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content
The Cloudflare’s latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.
Marketing
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Future of TV
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
Media Buying
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Mediapalooza is coming. This time it might actually mean something.
Advertisers look for advantage in Sky’s ITV deal
The $2.13 proposed billion acquisition of ITV would redraw the UK’s advertising map. Advertisers are still waiting to hear what’s in it for them.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Why streaming sponsorships are the most efficient buy in TV
Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would want to budget for, with higher CPMs, non-cancellable commitments and premium inventory that costs more than anything else in the […]
In recent years, the sneaker release schedule has been cluttered with new drops. But now, sneaker brands are taking a different approach: taking time between their releases. They’re also debuting entirely new silhouettes, rather than repeatedly rolling out iterations on existing models. The aim is to increase the impact of each release as consumer interest in sneakers declines.
In recent years, the sneaker release schedule has been cluttered with new drops. But now, sneaker brands are taking a different approach: taking time between their releases. They’re also debuting entirely new silhouettes, rather than repeatedly rolling out iterations on existing models. The aim is to increase the impact of each release as consumer interest in sneakers declines.
Encouraged by the resurgence of Hacky Sacks, toy company PlayMonster is developing about 10 new Hacky Sack styles. PlayMonster’s CEO spoke with Modern Retail about keeping up with demand, and what the Hacky Sack revival says about the types of games and toys resonating with consumers right now.
Encouraged by the resurgence of Hacky Sacks, toy company PlayMonster is developing about 10 new Hacky Sack styles. PlayMonster’s CEO spoke with Modern Retail about keeping up with demand, and what the Hacky Sack revival says about the types of games and toys resonating with consumers right now.