Media

From brand deals to equity deals: creators want a stake, not just a fee

The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.

Media Briefing: Publishers question whether personalization actually pays off

Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.

Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.

Marketing

Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse

Meta’s Muse is ad-free for now. Don’t expect that to last.

Why Sephora released a beauty set exclusively on TikTok Shop

TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.

In Graphic Detail: LLMs keep citing YouTube in search results

The videos getting cited reveal how different AI search can be from traditional Google search.

Future of TV

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.

Some creators want to negotiate deals like TV networks

Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: Every major streaming subscription price increase since 2019

This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.

Media Buying

Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies

SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap

Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.


Upfronts

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies

This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]

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Beauty
Beauty Briefing: Fragrance is taking a page from the romantasy craze as Fine’ry teams up with ‘A Court of Thorns and Roses’

This week, I checked in on the merch market growing around the blockbuster ACOTAR series. Additionally, Sally Beauty makes a play for NFL fans, and Ilia Beauty founder Sasha Plavsic spills her secrets.