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Media
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows…where does the podcast go from here?
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
Marketing
Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That’s changing.
Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
Customers who use Alexa for Shopping are spending 50% more than those who don’t.
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.
Future of TV
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Media Buying
Can ad tech’s server-side shift save it from Apple and Google?
Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields joined the Digiday Podcast to hash out ad tech’s Game of Thrones amid the server-side shift.
Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work
Worries about lazy use of AI for client briefs and internal documents has agencies wondering how to make better use of the tech.
Apple’s Safari block hands WPP a fresh case for InfoSum
Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry.
Annual research reports
Podcasts
Research
Three new holiday campaigns highlight beautiful but notoriously time-consuming animation styles.
Three new holiday campaigns highlight beautiful but notoriously time-consuming animation styles.
Products like high-protein peppermint bark and hot cocoa are taking up more shelf space this holiday season at retailers like Target.
Products like high-protein peppermint bark and hot cocoa are taking up more shelf space this holiday season at retailers like Target.