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Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.
Media
Bleacher Report puts a fan-first spin on NFL coverage
Bleacher Report has 25 different show formats that will roll out throughout the NFL season and is forecasting a 50% revenue hike.
WTF is Model Context Protocol (MCP) and why should publishers care?
Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?
Publishers and advertisers face new AI agent oversight hurdles
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.
Marketing
Consumer sentiment heading into the holidays is low, but that could mislead marketers
Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.
When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital execs say the quiet part out loud: AI is eating the ad industry.
Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.
Future of TV
Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions
This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.
Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Media Buying
Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands
The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny.
Advertisers are already looking ahead to next year’s World Cup
With nine months to go, marketers are plotting to make the most of what’s expected to be the biggest World Cup yet.
Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges
Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears.
Annual research reports
Podcasts
Research
Tech disruptions cost large firms $4M yearly, with poorly managed AI tools harming morale and threatening retention.
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LeadershipWTF Is Quiet Cracking?
Tech disruptions cost large firms $4M yearly, with poorly managed AI tools harming morale and threatening retention.
After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024, Helen of Troy had acquired the brand for $225 million in cash and a $15 million earnout subject to performance over three years. Now, nearly a year post-acquisition, Gibson Tuttle joins the Glossy Beauty Podcast to discuss life after selling her brand.
After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024, Helen of Troy had acquired the brand for $225 million in cash and a $15 million earnout subject to performance over three years. Now, nearly a year post-acquisition, Gibson Tuttle joins the Glossy Beauty Podcast to discuss life after selling her brand.
At its annual Accelerate conference, Amazon announced that its third-party logistics service will expand to handle orders for Walmart, Shein and Shopify — companies that are, on paper, among Amazon’s most formidable competitors.
At its annual Accelerate conference, Amazon announced that its third-party logistics service will expand to handle orders for Walmart, Shein and Shopify — companies that are, on paper, among Amazon’s most formidable competitors.