DIGIDAY+ MEMBER EXCLUSIVES
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
OpenAI's ads program matures
Media
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
Marketing
Walmart executives see the promise of AI, but also the costs
Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.
Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.
Nest New York brings its fragrance-layering strategy to the U.K.
The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.
Future of TV
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
Media Buying
Media Buying Briefing: The upfront has started to move, as sports leads the way again
The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.
‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching
While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.
By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
The Blackstone-backed mobile app performance engine is drawing comparisons with standout performer AppLovin.
Annual research reports
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Unpacked: How loyalty programs power lifecycle marketing strategies
Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.
Having started as a creator herself, Krissy Cela started Oner Active with a deep understanding of just how valuable creators can be. One way that currently plays out at Oner is through its Move Ambassadors program, which receives about 30,000 applicants each time it opens.
Having started as a creator herself, Krissy Cela started Oner Active with a deep understanding of just how valuable creators can be. One way that currently plays out at Oner is through its Move Ambassadors program, which receives about 30,000 applicants each time it opens.
Ranger Station, known for unisex fragrances and candles, chose Charleston for its third store by combining customer data with on-the-ground experience.
Ranger Station, known for unisex fragrances and candles, chose Charleston for its third store by combining customer data with on-the-ground experience.