Join us Sept. 14-16 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?
OpenAI's ads program matures
Media
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.
For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett.
Media Briefing: Ads for AI agents have a measurement problem
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
Marketing
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.
WTF are fandoms, and why are marketers chasing them?
Marketers want more than customers. They’re chasing fandom to turn audiences into communities.
OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.
Future of TV
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
Media Buying
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.
Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.
Butler/Till extends agentic media buying tests into audio with iHeartMedia
Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Unpacked: How brands and retailers like Ulta Beauty are building data-driven loyalty programs
Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.
For this week’s Luxury Briefing, I spoke to Noelle Sciacca, The RealReal’s associate director of fashion merchandising and content strategy, about how the resale market is accurately predicting which items designer brands will bring back next based on resale demand, as well as other interesting findings from the new The RealReal 2026 Resale Report, released on Tuesday. Also, executive moves at the British Fashion Council, Macy’s, LVMH and FIT, and a final decision on the Meta trial.
For this week’s Luxury Briefing, I spoke to Noelle Sciacca, The RealReal’s associate director of fashion merchandising and content strategy, about how the resale market is accurately predicting which items designer brands will bring back next based on resale demand, as well as other interesting findings from the new The RealReal 2026 Resale Report, released on Tuesday. Also, executive moves at the British Fashion Council, Macy’s, LVMH and FIT, and a final decision on the Meta trial.
Move over, Hello Kitty and Labubu. Retail’s latest “it” girl is Miffy. Here’s why brands from Starbucks to Calpak are lining up to work with the cartoon bunny.
Move over, Hello Kitty and Labubu. Retail’s latest “it” girl is Miffy. Here’s why brands from Starbucks to Calpak are lining up to work with the cartoon bunny.