Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That’s changing.
DIGIDAY @ ADVERTISING WEEK
Media
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.
One year in: DMG Media’s social-only briefs account for 30% of New Media revenue
DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.
Marketing
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
How Lush quit social media ads and still drove growth
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
Future of TV
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Media Buying
Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof
The acquisition expands the holding company’s publisher monetization business, making fees, incentives and inventory selection a test of transparency.
Stagwell buys Freestar, putting publisher ad sales inside a holdco
Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.
Annual research reports
Podcasts
Research
With the holiday season so important, one challenge retailers like Nordstrom face is staggering their holiday campaigns and merchandising when Halloween, Thanksgiving, Black Friday, Christmas, New Year’s and other winter holidays are all packed into a tight window of time.
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Member ExclusiveLuxury Briefing: What's the true value of the vintage remake?
With the holiday season so important, one challenge retailers like Nordstrom face is staggering their holiday campaigns and merchandising when Halloween, Thanksgiving, Black Friday, Christmas, New Year’s and other winter holidays are all packed into a tight window of time.
Modern Retail’s recent holiday survey found that brands and retailers plan to adjust the marketing tactics they’ll use during the 2026 holiday season in comparison to those they used in 2025. Here are some of the most notable changes.
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OperationsWhat constitutes a wellness brand?
Modern Retail’s recent holiday survey found that brands and retailers plan to adjust the marketing tactics they’ll use during the 2026 holiday season in comparison to those they used in 2025. Here are some of the most notable changes.