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1960
Results for ‘global creative’
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
March 7, 2023
Business of TV
The Rundown: Media brands and social platforms tout their connection to diverse communities on NewFronts Day 3
May 5, 2022
Member Exclusive
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 5, 2024
Generative AI
AI Briefing: More companies are advertising AI as spending picks up
October 30, 2023
Gaming & Esports
‘A whole new universe’: How Fortnite fits into Dragon Ball Z’s extended renaissance
September 2, 2022
The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023
Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
November 4, 2022
Member Exclusive
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
May 8, 2023
Brands in Culture
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
November 18, 2022
Member Exclusive
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
November 22, 2022
Brands in Culture
Here is the anatomy of the 2023 Christmas ad season
November 13, 2023
Generative AI
AI Briefing: The music industry raises the decibel for the fight over generative AI
July 1, 2024
Marketing on Platforms
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
August 28, 2023
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