Insights from CTV leaders at Dentsu, Horizon Media and more
DIGIDAY+ MEMBER EXCLUSIVES
Creator marketing has the reach — CMOs want the rigor
The creator economy got big enough to be taken seriously.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.
Podcast companies turn to live events to capture growing advertiser spend
The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
Marketing
B2B and DTC marketers find themselves on the zero-click search frontline
Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
CMOs launched these new programs in response to the growing importance of influencers in recommending products.
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
Future of TV
Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
Media Buying
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger.
Annual research reports
Podcasts
Research
A record number of employees are reporting incidents of discrimination, harassment and retaliation, as organizations struggle to keep up.
A record number of employees are reporting incidents of discrimination, harassment and retaliation, as organizations struggle to keep up.
Fanatics bills the festival as a sort of Comic Con for sports collectible fans. And much like Comic Con, where actual comic books are the ostensible focus, there is much more to Fanatics Fest than just trading cards. It’s becoming a significant branding opportunity for fashion and luxury brands seeking to target a high-value, sports-obsessed consumer.
Fanatics bills the festival as a sort of Comic Con for sports collectible fans. And much like Comic Con, where actual comic books are the ostensible focus, there is much more to Fanatics Fest than just trading cards. It’s becoming a significant branding opportunity for fashion and luxury brands seeking to target a high-value, sports-obsessed consumer.
Lovevery launched its first-ever secondhand marketplace in a bid to grow its customer base and give shoppers more options for engaging with the early childhood play brand.
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Member ExclusiveBrands Briefing: The state of fashion M&A in 2025
Lovevery launched its first-ever secondhand marketplace in a bid to grow its customer base and give shoppers more options for engaging with the early childhood play brand.