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1952
Results for ‘tiktok’
Publishing in the Platform Era
‘The more culture you own’: Condé Nast pursues more revenue growth with new brand-strength metric
September 18, 2020
Member Exclusive
The Rundown: Video metrics will never be totally reliable
January 15, 2020
Marketing on Platforms
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
September 22, 2020
Member Exclusive
‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year
September 9, 2020
Digiday+ Future of TV Briefing
Future of TV Briefing: How programmatic is playing a role for advertisers dealing with a tight CTV ad market
August 11, 2021
Publishing in the Platform Era
With no games, sports publishers turn to user-generated content
April 27, 2020
Publishing in the Platform Era
‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness
October 6, 2020
Member Exclusive
Pitch deck: TikTok is testing cost-per-click ad pricing
November 5, 2019
Member Exclusive
Future of TV Briefing: The pandemic will not be televised
April 14, 2021
Marketing on Platforms
How Mucinex enlisted TikTok creators to push cold medicine
November 1, 2019
Business of TV
Cheat Sheet: Shoppable video and cookieless targeting steal the show on the second day of NewFronts
May 5, 2021
Marketing on Platforms
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
July 29, 2020
Media
Bloomberg is rebranding TicToc to QuickTake — and expanding it as a streaming channel
December 3, 2019
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