Lock in a year of Digiday+ for 35% less. Ends May 29.
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Foursquare was a breakout success at SXSW back in 2009, but the company’s co-founder Dennis Crowley says the festival is changing. What was once a place for startups to come and hang out with friends and peers has morphed into one that’s all about interacting with brands and agencies. That’s not necessarily a good or a bad thing, he says, it’s just different.
More in Media
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for “two versions of the web.”
The case for and against clipping
Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.