The Internet was abuzz last week with reaction – much of it hysterical – to SOPA and PIPA, the copyright and intellectual property-related bills that were introduced to Congress late last year. Numerous high-profile companies and sites including Google, Facebook and Wikipedia are firmly opposed the bills, as it seems are the majority of those working in the digital media industry, judging by reaction on Twitter. As Forrester analyst Josh Bernoff points out, though, many people are confused about what actually constitutes piracy, and most of us – even copyright holders – violate copyrights routinely.
Digital piracy is frictionless and nearly riskless. We all do it. And all of us who create content are victims. We all value our own content more highly than content from others –that’s clear from the stories I’ve heard. Here’s the difference between fair use and a copyright violation: When I use your content it’s fair use. When you use mine, it’s a copyright violation.
Read the full article at AdAge.
More in Media
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton Ice Tea is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing