Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The Internet was abuzz last week with reaction – much of it hysterical – to SOPA and PIPA, the copyright and intellectual property-related bills that were introduced to Congress late last year. Numerous high-profile companies and sites including Google, Facebook and Wikipedia are firmly opposed the bills, as it seems are the majority of those working in the digital media industry, judging by reaction on Twitter. As Forrester analyst Josh Bernoff points out, though, many people are confused about what actually constitutes piracy, and most of us – even copyright holders – violate copyrights routinely.
Digital piracy is frictionless and nearly riskless. We all do it. And all of us who create content are victims. We all value our own content more highly than content from others –that’s clear from the stories I’ve heard. Here’s the difference between fair use and a copyright violation: When I use your content it’s fair use. When you use mine, it’s a copyright violation.
Read the full article at AdAge.
More in Media
The case for and against publisher content marketplaces
The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.
Urban Outfitters shifts its influencer strategy from reach to participation
Me@UO is Urban Outfitters’ new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.