Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing, but some investors are saying that’s a good thing — for them.

During the pandemic, VC money was getting thrown into the market and competing for opportunities for investment. Now, the VC market is correcting itself: company valuations are down, and less competition means smaller VC firms can be more deliberate with their investments. However, this also means it’ll be more difficult for media companies looking to raise capital to do so. 

According to data from capital market research firm PitchBook, U.S. venture capital deal activity in “publishing” companies (defined as providers of print and internet publishing services, such as newspapers, magazines and books), was $25.2 million in Q3 2022, down from $84.4 million in Q3 2021 and $85.4 million in Q3 2020.

However, that’s up slightly from Q3 2019 at $25 million, but down from Q3 2018 at $85.3 million.

As for deal count, that’s also dipped in Q3 2022 to five deals in the quarter. In Q3 2021, there were 16 deals, and in 2020 there were 13 – the same number as in Q3 2019. It was 15 in 2018.

As of Nov. 1, 2022, the total value of VC deals for publishing companies this year was $117.4 million. While it’s not a complete comparison since there’s another quarter to go, total deal value was $484.5 million in 2021; $241.8 million in 2020; $511.6 million in 2019; and $208 million in 2018. Total deal count ranged from 51 in 2018 to 65 in 2021; it’s 35 so far in 2022.

The biggest U.S. VC deal among publishing companies in 2022 was a tie between news aggregator Flipboard’s $25 million Series A funding round led by K2 Global in July and Semafor’s $25 million seed round in June. Crypto publisher Decrypt raised $10 million in a Series A funding round  in May. Lava Labs and Grid also raised $10 million this year.

After hitting a high in Q4 2021, global VC funding in Q3 declined 34% from the prior quarter, hitting a nine-quarter low, according to data from market intelligence firm CB Insights. The 34% quarter-over-quarter drop in Q3 was the largest percentage drop in a decade. However, Variety reported that despite this shrinkage, the technology, media and telecom (TMT) sector remained the top VC target.

Why this is “healthy” for the VC market

Kyle Stanford, lead VC analyst at PitchBook, said the slowdown is a “healthy” trend for the venture capital market, which was “overheated” in 2021.

Overall, Pitchbook’s data shows the VC deal count in Q3 2022 was 20% lower than the deal count in Q1 – but higher than any quarter before 2021, he said.

“The performance of the return to the VC market provided to investors over the past decade has brought so much capital so quickly into the market that what we saw in 2021 was kind of like the culmination of too many people chasing too few deals and the market hasn’t kept up with all that capital,” he said.

Cross-over investors – typically public investors who “jumped” into private markets – moved into the VC market the past few years, infusing a large amount of capital into the space during the pandemic, Stanford said.

Now, crossover and large investors have slowed their VC investments, bringing valuations down. This is “healthier for return,” because smaller firms will not have to compete with those investors, Stanford said. 

“Now, people are taking time to do the diligence, to find the right fit, and not be quite as eager just to get something done,” said Sam Thompson, senior managing director at M&A advisory firm Progress Partners.

Lower valuations also means it’s a good time to invest, Thompson said. “It’s not a bad time to get into these companies, build them up and get some nice momentum from the early stage into a market that starts to pick back up in 18 months. In our view, longer term, this is the right time to get into this space,” he said. Progress Partners has a $35 million VC fund, and the firm remains “on track” to make one to two investments per quarter, Thompson said.

What does this mean for companies looking to fundraise?

While this might be a good thing if you’re a VC firm, it’s not so great for companies looking to raise capital right now.

“What investors are looking for to make an investment? That bar has definitely been raised from last year,” Stanford said. However, Stanford argued that some companies getting VC funding last year would’ve been better off with a different funding route. Because there was a lot of competition, startups went to raise capital when they weren’t ready, he explained, meaning they needed to continue fundraising to grow “and that’s just not what many business models are meant to be,” he said.

It’ll be difficult for startups not generating revenue to convince investors to put money behind them now, Stanford said. 

There’s less capital available to companies, so VCs are going to be incredibly selective,” said Ozi Amanat, founder of VC firm K2 Global. “But this is overall very healthy for the market, because you’ve got less dollars flowing to less deals. There will be more efficiency when it comes to that.”

While Amanat led a bid to acquire Forbes Media in 2014 (but got outbid by Hong Kong-based investment group Integrated Whale Media), these days his firm is looking for opportunities in emerging technology rather than more traditional media companies, Amanat said. He specifically cited synthetic media companies developing AI technology to create audio and visual content. Last month, K2 Global announced it had $300 million of committed capital to invest in tech start-ups.

“We are going to see more media assets come to play and VCs become more involved in taking stakes into these companies,” he said. 


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