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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
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Future of TV
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Sara Guaglione
Sara Guaglione
Member Exclusive
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Zero-click Future
How publishers are modeling – and mitigating – a future with significantly less Google search traffic
Business of TV
Vox Media CRO Geoff Schiller joins Screenvision as CEO
Member Exclusive
Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines
Publishing in the Platform Era
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Member Exclusive
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
WTF Series
WTF is back button hijacking?
Member Exclusive
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Member Exclusive
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
The Sports Marketing Playbook
Why news publishers are getting into the sports business coverage
The Business of AI
Taboola’s next act: an AI answer engine for publishers
The Business of AI
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
AI Revenue Generation
The Rundown: Google expands AI Max as automation shifts upstream
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