Luma Partners CEO Terence Kawaja believes we’re in the midst of a process he calls “the scientification of media.” This will mean challenges for existing players, particularly those without deep technology chops. It will also mean the confused advertising technology landscape will attract new entrants to consolidate the field. In a clip from his keynote conversation yesterday at DIGIDAY: TARGET, Kawaja discusses this trend and why he believes a company like SAP could easily become a very important player in advertising. See the full interview.
Trending in
Most Read
More in Media
Why brands are bringing creators to the World Cup sidelines
July 2, 2026
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
July 2, 2026
How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.
How Time and others are rebuilding parts of the web for AI agents
July 1, 2026
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.