Our best offer:
Lock in a year of Digiday+ for 35% less. Ends May 29.
Luma Partners CEO Terence Kawaja believes we’re in the midst of a process he calls “the scientification of media.” This will mean challenges for existing players, particularly those without deep technology chops. It will also mean the confused advertising technology landscape will attract new entrants to consolidate the field. In a clip from his keynote conversation yesterday at DIGIDAY: TARGET, Kawaja discusses this trend and why he believes a company like SAP could easily become a very important player in advertising. See the full interview.
Trending in
Most Read
More in Media
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
May 18, 2026
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
May 18, 2026
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for “two versions of the web.”
The case for and against clipping
May 18, 2026
Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.