Digiday+ Member Article

There is a healthy amount of skepticism within the industry that Disney can successfully build a substantial subscription streaming service. The reasons are obvious: it’s hard to get people to download an app and even harder to get them to open their wallets; the product has to be good enough to keep churn low; and with plenty of options in the OTT universe already, it might just be too late for Disney to stake a claim.

Disney’s argument: We’re not trying to be Netflix. But we do have Pixar, Star Wars, Marvel, our own historic Disney library. And we’re buying Fox, which brings us even more movie and TV franchises that people love — and also “Avatar.” It’s a compelling argument.

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