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‘Ridiculously expensive’: Confessions of an ad buyer on addressable TV ads
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  • The Confessions
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Sahil Patel

Media Editor

sahil@digiday.com @sizpatel
  • ads
    Cannes 2019

    Advertising and media execs really want Netflix to have ads

    by Sahil Patel
  • Cannes 2019

    Quibi claims $100m in ad commitments before even launching

    by Sahil Patel
  • Cannes 2019

    Riviera Mystique: In Cannes, no industry is safe

    by Sahil Patel
  • Video Anywhere

    With MTV’s growth as guide, Complex targets international expansion

    by Sahil Patel
  • Video Anywhere

    ‘Safe scale’: Why NBCU is spending more on Cannes (and taking veiled shots at platforms)

    by Sahil Patel
  • skinny bundle
    Video Anywhere

    BuzzFeed’s tweaked studio strategy showcases challenges for publisher studio units

    by Sahil Patel
  • Video Anywhere

    How YouTube programmer WatchMojo is expanding into long-form productions

    by Sahil Patel
  • Publishing in the Platform Era

    Bleacher Report is on track to grow 50% this year, hit $200m in revenue

    by Sahil Patel
  • Pulse Premium Content

    Hulu’s marketing chief Kelly Campbell: We need to make sure we break through this crowded ecosystem

    by Sahil Patel
  • Pulse Premium Content

    Inside the race to own free streaming video

    by Sahil Patel
  • Video Anywhere

    Sports publishers are making more money off women’s sports

    by Sahil Patel
  • Video Anywhere

    Mobile-only: Quibi will be exclusively mobile, dropping early plans for TV apps

    by Sahil Patel
  • quibi
    Video Anywhere

    Quibi: The next Go90, or streaming unicorn?

    by Sahil Patel
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