The Creepiness Continues: So yesterday we told you about that new app Creepy, well here is another example of how easy it is to find and use geolocation information to map out a person’s life, literally. German politician Malte Spitz, in an effort to raise awareness about data privacy, sued to have German telecoms giant Deutsche Telekom release six months of his phone data that he then made gave to the newspaper Zeit Online. The newspaper then combined this geolocation phone data with information relating to Spitz’s political career (taken from online sources like Twitter, blogs, and websites) to create an animated map that tracks Malte Spitz. Just push play. Really, really creepy. Zeit Online
Facebook 101: Some New York libraries are starting to offer Facebook 101 classes for the AARP set. I think my dad, who just turned 59 yesterday, needs to sign up for one of these classes ASAP. He still doesn’t understand “The Facebook” or search engines. (“Wait a minute, so you’re telling me that I can type a question in and it finds answers?”). NYT
Blog to Bookshelf: See, sometimes the Internet doesn’t kill print. The 2-year-old blog My Parents Were Awesome, which features user-submitted photos of parents and grandparents, is being released in a print edition by Villard Books/Random House. urlesque
Parting Words: Joshua Topolsky, former Engadget editor, and a bunch of his old staff have left Engadget to start a new gadget site with their former boss Jim Bankoff at SB Nation. On his personal blog, Topolsky explains his new venture and subtly takes a few jabs at the quality of journalism at AOL. Gawker
Video of the Day: Awwwww! Japan ‘tsunami dog’ Ban is reunited with owner after surviving at sea.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.