SEO Strat: Someone wasn’t wearing their reading glasses when choosing their website names. Although, I’m sure Mole Station Nursery’s website gets a lot more page views than they expected. Boing Boing
Unnecessary Twitter Accounts: Sorry everyone, but I hate Twitter. I get that everyone is bored and stuff, and that the Internet and social media offer all kinds of outlets for this boredom. But please don’t spend your free time making stupid fake Twitter accounts like the one for the recently escaped Bronx Zoo cobra, @bronxzooscobra. What’s worse? People, including Mayor Bloomberg and Ellen De Generes, are actually following and engaging with @bronxzooscobra. Ugh. Now that the snake was recovered, let’s hope this account (and others like it) fade to black. The Celebrity Cafe
Modern Ailments: Have you noticed that your preteen, tween, or teen has no interest in former hobbies or social activities, or that he or she is has different sleeping or eating patterns? Does your child seem to have lost all hope? Does he or she spend time on social networks sites? Then your child could be suffering from Facebook Depression. HuffPo
WWHD (What would Hemingway do)?: Ernest Hemingway would probably not qualify for Yelp Elite status. McSweeney’s
Pic of the Day: You like us, you really like us! Thanks to the folks at PubMatic for making us these tee’s. I know I got upset about the heart symbol in the OED and the “verb” “to heart,” but this is on a T-shirt, which is pretty much the only place that it’s acceptable. So thanks!
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.