SEO Strat: Someone wasn’t wearing their reading glasses when choosing their website names. Although, I’m sure Mole Station Nursery’s website gets a lot more page views than they expected. Boing Boing
Unnecessary Twitter Accounts: Sorry everyone, but I hate Twitter. I get that everyone is bored and stuff, and that the Internet and social media offer all kinds of outlets for this boredom. But please don’t spend your free time making stupid fake Twitter accounts like the one for the recently escaped Bronx Zoo cobra, @bronxzooscobra. What’s worse? People, including Mayor Bloomberg and Ellen De Generes, are actually following and engaging with @bronxzooscobra. Ugh. Now that the snake was recovered, let’s hope this account (and others like it) fade to black. The Celebrity Cafe
Modern Ailments: Have you noticed that your preteen, tween, or teen has no interest in former hobbies or social activities, or that he or she is has different sleeping or eating patterns? Does your child seem to have lost all hope? Does he or she spend time on social networks sites? Then your child could be suffering from Facebook Depression. HuffPo
WWHD (What would Hemingway do)?: Ernest Hemingway would probably not qualify for Yelp Elite status. McSweeney’s
Pic of the Day: You like us, you really like us! Thanks to the folks at PubMatic for making us these tee’s. I know I got upset about the heart symbol in the OED and the “verb” “to heart,” but this is on a T-shirt, which is pretty much the only place that it’s acceptable. So thanks!
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Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.