for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The finalists have been decided for the Digiday Publishing Awards, which honor overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology.
CBS Interactive is a finalist in four categories including Best Use of Social Media by a Publisher for their Axe Hair Beloved campaign and Best Use of Mobile by a Publisher for their CBS.com mobile site. AOL is also well represented, coming in as a finalist in three categories including “Best Advertising Innovation by a Publisher,” “Best Use of a iPad/Tablet by a Publisher” and “Best Branded Content Integration by a Publisher.”
Other finalists in the 17 categories include BuzzFeed, Hearst Digital Media, Cheezeburger and many more. The full list of finalists is available on the Digiday Publishing Awards site. The winners will be announced at the DPA Gala in New York on April 16 following the Digiday Video Upfront conference.
More in Media
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.