The definitive Digiday guide to what’s in and what’s out for CES 2018

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →

CES is here again, with more than 100,000 people expected to descend on Las Vegas to check out what our future holds. For the thousands of media and marketing professionals that are also expected on the Strip, it will be a week of panels, meetings, gambling and parties — starting off, as always, with the MediaLink soiree at the Encore on the night of Jan. 8. Here’s what media and marketing execs will and won’t be talking about this week in Vegas.

 

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