Seven passes left to attend the Digiday Publishing Summit
Facebook’s slew of F8 announcements, including the launch of its Timeline initiative as well as multiple media partnership, appears to have many aims. Facebook wants to become more of a media company, more comprehensive, and more time-consuming.
More in Media

More money is flowing into creator marketing — just not directly to creators
Creators’ strategy regarding holiday marketing spending has shifted significantly, according to Collective Voice’s Holiday 2025 Creator Commerce Report. Sponsored content, once the lifeblood of creators’ brand revenue, is no longer the centerpiece, with 70 percent of creators saying traditional sponsored posts will make up less than a quarter of their holiday content.

Fortnite advertising friction: creators say brands are wasting money on custom maps
As ad dollars pour into Fortnite, creators warn that advertisers may be overspending. Five Fortnite creators and talent managers told Digiday that they believe brands are overspending on the platform by focusing their efforts on custom-branded maps, rather than integrations into pre-existing popular experiences.

Overheard during the Digiday publisher town hall
Revenue optimization, dealing with DSPs and SSPs and AI were top of mind for publishers during Digiday’s virtual town hall event.