Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.
More in Media
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.