Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.
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Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate’s recent ruling to ban it in the U.S.
Google and DOJ attorneys begin closing antitrust arguments
The day covered a number of key topics core to the case including search market landscape, search quality, alternatives options for users.