Snap is willing to pay for original shows, and it’s enough to pique entertainment executives’ interest in producing for Snap’s vertical video platform.

Snap is offering to pay companies $40,000 to $50,000 per episode for original series to premiere on Snapchat, according to four entertainment execs with knowledge of the matter. The company is looking for Snap Originals that would air for 10 to 12 episodes, with each episode running between five and seven minutes, the execs said. A Snap spokesperson declined to offer specifics but said the cost range for Snap originals varies much more widely.

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