- SEM Ascendant: Search engine marketers, with their results-oriented mindset and their understanding of data, are poised to take over advertising. AdAge
- Caveat Networker: When it comes to data privacy and Facebook, users need to take more responsibility for their own data instead of “shooting the messenger.” The Register
- Data Runs on Money: Big data can help businesses run more efficiently, but the issue is getting enough investments to develop the necessary technology to harness this data. GigaOm
- Petabytes Are Tiny: According to a report from the President’s Council of Advisors on Science and Technology (PCAST), we are entering the Zettabyte Age and every Federal agency needs a big data strategy. PR Newswire
- Segmentation 2.0: In our Information Age, traditional segmentation practices are becoming obsolete; however, it is the technology and the constant flow of information that characterize the Information Age that also make new segmentation practices necessary and possible. HBR
Trending in
Most Read
More in Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
October 8, 2026
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
October 8, 2026
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
October 2, 2026
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.