Short Takes

By Saya Weissman • March 23, 2011 •

SEM Ascendant: Search engine marketers, with their results-oriented mindset and their understanding of data, are poised to take over advertising. AdAge
Caveat Networker: When it comes to data privacy and Facebook, users need to take more responsibility for their own data instead of “shooting the messenger.” The Register
Data Runs on Money: Big data can help businesses run more efficiently, but the issue is getting enough investments to develop the necessary technology to harness this data. GigaOm
Petabytes Are Tiny: According to a report from the President’s Council of Advisors on Science and Technology (PCAST), we are entering the Zettabyte Age and every Federal agency needs a big data strategy. PR Newswire
Segmentation 2.0: In our Information Age, traditional segmentation practices are becoming obsolete; however, it is the technology and the constant flow of information that characterize the Information Age that also make new segmentation practices necessary and possible. HBR