The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.
Google Plus OK’s Pseudonyms: Google has finally reversed its strict real-name policy. According to Google, the real-name policy was an effort to make “connecting with people on the Web more like connecting with people in the real world”; but the fact is, the Web isn’t the real world, and there are very many reasons why people may prefer to use pseudonyms online, like privacy and personal safety for starters. Also, no one wants to feel like they are being forced into something without being given any options (see Danah Boyd’s post “Real Names” Policies Are an Abuse of Power”). People should have a say in their online identities, so this is definitely a step in the right direction for Google Plus. The Daily Dot
Zuck the Diva: The portrait of the Facebook king just keeps getting more and more peculiar; from engineer courtship walks to killing his own dinner, the Zuck now has a bodyguard. According to Gawker, he also has an email ghostwriter, and he just purchased a new Palo Alto mansion. Sounds like someone is turning into a tech diva. Gawker
Video of the Day: “Full House” theme in an awesome a capella version. Wow, John Stamos hasn’t aged at all, Maybe it’s all that Oikos Greek yogurt. BuzzFeed
Tumblr of the Day: New Yorker cartoon captions that wouldn’t quite make it into the New Yorker. The Monkeys You Ordered
Tweet of the Day: It’s Hammer time: MC Hammer is now a tech entrepreneur. HappyPlace

More in Media
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.