Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Twitter made a small but important move in its evolution as an ad platform this week with the introduction of its first mobile ad unit. The move was greeted with predictable complaints from the early-adopter crowd. Twitter CEO Dick Costolo is focused on building out the Twitter platform in a way that doesn’t turn off its growing user base. There’s plenty of work to be done. Twitter just introduced ad products last year, Promoted Tweets, Promoted Trending Topics and Promoted Accounts. According to eMarketer, Twitter generated $45 million in revenue in 2010. With former MySpace sales exec Adam Bain building out a sales team, the company clearly plans to increase that quickly.
More in Media
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.