Twitter made a small but important move in its evolution as an ad platform this week with the introduction of its first mobile ad unit. The move was greeted with predictable complaints from the early-adopter crowd. Twitter CEO Dick Costolo is focused on building out the Twitter platform in a way that doesn’t turn off its growing user base. There’s plenty of work to be done. Twitter just introduced ad products last year, Promoted Tweets, Promoted Trending Topics and Promoted Accounts. According to eMarketer, Twitter generated $45 million in revenue in 2010. With former MySpace sales exec Adam Bain building out a sales team, the company clearly plans to increase that quickly.
More in Media
In Graphic Detail: The state of streaming highlights the power of creators
“Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators
Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next
Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.