Twitter made a small but important move in its evolution as an ad platform this week with the introduction of its first mobile ad unit. The move was greeted with predictable complaints from the early-adopter crowd. Twitter CEO Dick Costolo is focused on building out the Twitter platform in a way that doesn’t turn off its growing user base. There’s plenty of work to be done. Twitter just introduced ad products last year, Promoted Tweets, Promoted Trending Topics and Promoted Accounts. According to eMarketer, Twitter generated $45 million in revenue in 2010. With former MySpace sales exec Adam Bain building out a sales team, the company clearly plans to increase that quickly.
More in Media
In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.
WTF is LLM honeypotting?
Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”