Nine passes left to attend the Digiday Publishing Summit
Twitter made a small but important move in its evolution as an ad platform this week with the introduction of its first mobile ad unit. The move was greeted with predictable complaints from the early-adopter crowd. Twitter CEO Dick Costolo is focused on building out the Twitter platform in a way that doesn’t turn off its growing user base. There’s plenty of work to be done. Twitter just introduced ad products last year, Promoted Tweets, Promoted Trending Topics and Promoted Accounts. According to eMarketer, Twitter generated $45 million in revenue in 2010. With former MySpace sales exec Adam Bain building out a sales team, the company clearly plans to increase that quickly.
More in Media
Substack creators attribute their boost in subscribers to the platform’s community tools
Substack’s ongoing efforts to win over creators by becoming a community platform are winning over writers who value being part of a vibrant creative community.
Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.
How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.