Twitter made a small but important move in its evolution as an ad platform this week with the introduction of its first mobile ad unit. The move was greeted with predictable complaints from the early-adopter crowd. Twitter CEO Dick Costolo is focused on building out the Twitter platform in a way that doesn’t turn off its growing user base. There’s plenty of work to be done. Twitter just introduced ad products last year, Promoted Tweets, Promoted Trending Topics and Promoted Accounts. According to eMarketer, Twitter generated $45 million in revenue in 2010. With former MySpace sales exec Adam Bain building out a sales team, the company clearly plans to increase that quickly.
More in Media
In Graphic Detail: How podcasts are earning their spot in the premium ad tier
Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than other media.
IAB Tech Lab unveils plans to bolster publisher monetization in the AI era
LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging programmatic challenges.
Roblox faces growing pains as marketers start to demand more ad transparency
Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox’s lack of third-party measurement tools.