The ad tech world can baffle even the most hardened media veteran. But there’s no doubt it’s spreading like weeds.

And it would appear that not even President Obama can escape. Last week, at the 1776 startup event in Washington, D.C., he spent time viewing video ad platform BrightRoll’s dashboard. We have no doubt that Obama has the Lumascape down cold, but we couldn’t help but wonder exactly what he was asking when he was shown how ad impressions are bought and sold in modern digital media.

obamaadtech

Here are some early entries from, where else, Twitter. Add yours below on on Twitter using the hashtag #obamalooksatadtech.

Rob Leathern, CEO, Optimal

Bryan Wiener, chairman, 360i

Rurik Bradbury, co-founder, Unison

David Armano, global strategy director, Edelman Digital

Ari Paparo, svp of product management, Bazaarvoice

Nic Hodges, founder, Swarmdeck and Blonde3

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