Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
The ad tech world can baffle even the most hardened media veteran. But there’s no doubt it’s spreading like weeds.
And it would appear that not even President Obama can escape. Last week, at the 1776 startup event in Washington, D.C., he spent time viewing video ad platform BrightRoll’s dashboard. We have no doubt that Obama has the Lumascape down cold, but we couldn’t help but wonder exactly what he was asking when he was shown how ad impressions are bought and sold in modern digital media.
Here are some early entries from, where else, Twitter. Add yours below on on Twitter using the hashtag #obamalooksatadtech.
Rob Leathern, CEO, Optimal
@bmorrissey caption this photo. “So, that counts as an “impression” then?”
— Rob Leathern (@robleathern) July 7, 2014
Bryan Wiener, chairman, 360i
harder than immigration reform RT @bmorrissey: obama tries to understand wtf is going on in ad tech. pic.twitter.com/2d1uMQtPQa
— Bryan Wiener (@bwiener) July 7, 2014
Rurik Bradbury, co-founder, Unison
@aripap @bmorrissey “Let my data be clear”
— Rurik Bradbury (@RurikBradbury) July 7, 2014
David Armano, global strategy director, Edelman Digital
@bmorrissey he would have more luck with Congress.
— David Armano (@armano) July 7, 2014
Ari Paparo, svp of product management, Bazaarvoice
@bmorrissey “There are some who give us a false choice between complexity and efficiency. We will choose instead the path of results.”
— Ari Paparo (@aripap) July 7, 2014
Nic Hodges, founder, Swarmdeck and Blonde3
@bmorrissey Brightroll: “But before we stream the TVC from the CDN, the MREC calls the DSP, which queries the DMP for any BT” Obama: “FML”
— Nic Hodges (@nichodges) July 7, 2014
More in Media
Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.
CNN takes All Access abroad to turn global reach into paying subscribers
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.