Instagram is attempting to reign in the Explore tab’s chaos by organizing the videos into topic-specific sections.
The photo-sharing app claims that video viewing has jumped 150 percent on the platform in the last six months. So in an update releasing today, Instagram is rolling out a new section called “Picked for You” that combines the type of videos you might want to watch into collections. The changes comes two months after it revamped the Explore tab to highlight more videos.
“Picked for You” is a chance for Instagram to better serve people with videos they want to see since the Explore tab can be overwhelming. New channels include topics that really reverberate on social, including cooking videos, makeup tips, trick shots and travel.
More in Media
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.
Media Briefing: Publishers debate the value of AI licensing and GEO
Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.
Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts.