Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Instagram is attempting to reign in the Explore tab’s chaos by organizing the videos into topic-specific sections.
The photo-sharing app claims that video viewing has jumped 150 percent on the platform in the last six months. So in an update releasing today, Instagram is rolling out a new section called “Picked for You” that combines the type of videos you might want to watch into collections. The changes comes two months after it revamped the Explore tab to highlight more videos.
“Picked for You” is a chance for Instagram to better serve people with videos they want to see since the Explore tab can be overwhelming. New channels include topics that really reverberate on social, including cooking videos, makeup tips, trick shots and travel.
More in Media
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
When bots look like buyers: agentic traffic causing new publisher headaches
The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend.
Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.