Join us in NYC this Thursday, July 23 from 5-8 p.m.
Instagram is attempting to reign in the Explore tab’s chaos by organizing the videos into topic-specific sections.
The photo-sharing app claims that video viewing has jumped 150 percent on the platform in the last six months. So in an update releasing today, Instagram is rolling out a new section called “Picked for You” that combines the type of videos you might want to watch into collections. The changes comes two months after it revamped the Explore tab to highlight more videos.
“Picked for You” is a chance for Instagram to better serve people with videos they want to see since the Explore tab can be overwhelming. New channels include topics that really reverberate on social, including cooking videos, makeup tips, trick shots and travel.
More in Media
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and future plans.
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.