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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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The Programmatic Marketer
Best of the week: Havas teaches programmatic while ad land remembers a famous tweet
February 3, 2017
Subscriptions
The WSJ is exploring an ad-free digital offering
February 3, 2017
Publishing in the Platform Era
The state of voice-activated platforms in 4 charts
February 3, 2017
Glossy
Day in the Life: GQ Style’s fashion director Mobolaji Dawodu
February 3, 2017
Beyond Ads
Pitchfork is launching a craft beer site, October, with an advertiser
February 3, 2017
Marketing on Platforms
Snapchat parent’s IPO paperwork, annotated
February 2, 2017
Media
Agency Life: Four tips for producing great creative work efficiently
February 2, 2017
Publishing in the Platform Era
Buyers see potential in Facebook’s TV push
February 2, 2017
Member Exclusive
36 percent of publishers are wading into VR and AR
February 2, 2017
Beyond Ads
Overload blitz? There are more Super Bowl stories, but engagement is down
February 2, 2017
Media
‘Fact-checking is not for one team’: How France’s Liberation is tackling false information
February 2, 2017
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Road to 1 million: The Guardian has gone from 15,000 to 200,000 paying ‘members’ in the past year
February 2, 2017
Media
When it comes to video, more publishers are betting on mobile web versus apps
February 2, 2017
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