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Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
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Media
WTF Series
WTF is back button hijacking?
May 19, 2026
Upfronts
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
May 18, 2026
Zero-click Future
The Economist prepares for a two‑track internet: one for humans and one for AI agents
May 18, 2026
The Creator Economy
The case for and against clipping
May 18, 2026
Upfronts
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
May 15, 2026
Member Exclusive
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
May 14, 2026
The Programmatic Publisher
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
May 13, 2026
Upfronts
MrBeast’s creator platform signals a more programmatic creator economy
May 13, 2026
The Programmatic Marketer
The case for and against agentic media buying
May 11, 2026
The Creator Economy
Inside Expedia’s year-long partnership with mega creator IShowSpeed
May 11, 2026
The Creator Economy
Mega creators find that their personalities alone aren’t scalable as standalone businesses
May 7, 2026
Member Exclusive
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
May 7, 2026
Retail Revolution
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
May 5, 2026
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