for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
One thing Gabe Rivera thinks is true: ‘The best stuff isn’t written by you.’
Can a homepage with zero original content be viable? That’s the idea behind Gabe Rivera’s tech news site Techmeme. Some might call his hyperlinking approach thievery, but as Rivera says, the best account of a given story was probably written by someone else, so you may as well link to it. And Techmeme repays publishers with traffic back to their sites. “Techmeme doesn’t take — it just gives,” he said.
Don’t forget to tune in to the Digiday Podcast on Friday to hear more from Techmeme’s Gabe Rivera.
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