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Media Briefing: Buyers say the MFA panic is over – but not forgotten
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
The MFA panic is over?
The mania around made-for-advertising sites (MFAs) has calmed down, according to five agency executives – though MFAs are anything but forgotten.
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At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape.
‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox
While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t fall off a cliff.
Roblox studios begin to consolidate as Super League buys Supersocial
As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League’s acquisition of Supersocial could signal a coming wave of consolidation among these types of companies.