Kayleigh Barber

Subscriptions

How publishers reengage dormant email subscribers

How publishers use free swag and perks to keep email acquisition costs lower

Content & Commerce

‘Contextual shopping’: Publishers are using model homes for retail experiences

Publishing in the Platform Era

Bon Appétit is treating editors like influencers

Publishing in the Platform Era

‘It’s always a struggle with reengagement’: How publishers rely on email

Content & Commerce

BuzzFeed’s Tasty is using cookie-baking demos to sell convection ovens for LG

Content & Commerce

Condé Nast is bringing La Cucina Italiana (and its diversified revenue model) to the US

Content & Commerce

‘The economics of experiential are really attractive’: How Eater is expanding its events business

Content & Commerce

Create & Cultivate branches into office supply sales

Beyond Ads

How publishers are tackling the mid-funnel attribution problem

Content & Commerce

With ‘Best Dog Day Ever,’ The Dodo is building an experiential franchise

Advertising Week 2019

‘Justify it through data’: How brands can work with esports