Kayleigh Barber

How Cosmo is building brand affinity with younger audiences through its focus on commerce

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands

‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support

Bleacher Report is drafting a commerce strategy that’s growth plan hinges on fan fervor for exclusive merchandise

‘Valuations had shifted’: What a private equity acquisition means for legacy media

‘The format is secondary’: How Reuters Events will drive global and local engagement on- and off-line

Group Nine’s new marketplace Swipe.Shop takes aim at mobile shoppers’ holiday spending

‘Launching content on behalf of clients:’ How Gallery Media turned TikTok into a 7-figure business

BuzzFeed wants to become an authority of sexual wellness for millennials with a new branded sex toy

‘Not reinventing the content wheel’: Why Meredith is admitting its videos into doctors’ offices

The holiday shopping season is on and Bustle Digital Group is setting up shop virtually

How Fortune is holding top companies accountable to their promises on diversity and inclusion

How the Washington Post is expanding its global subscriber base